By now, OpenClaw is probably familiar to most of us. In a very short time, this open-source agent has gone from a niche project to a full-blown hype topic and is now being described either as the future of personal computing or as a major security risk. As is often …
Did you know that over 70% of Google searches result in no external click? Zero-click searches have increased over time as a result of additional (AI) features added to the traditional search results page. This does not mean that traditional SEO is ineffective; it means instead, that we need to …
The European Commission wants to “simplify” the EU’s digital rulebook with the Digital Omnibus, making compliance cheaper and faster. This is exactly where Europe’s top data protection bodies see a risk: in their joint statement (Joint Opinion 2/2026), the European Data Protection Board (EDPB) and the European Data Protection Supervisor …
For years, “search marketing” meant one thing: ranking high on Google for the keywords your customers type into a box. In 2026, that approach still matters but it’s no longer enough on its own. Users today don’t always start their journeys on Google. They discover, research, and compare brands in …
Data is the foundation of online marketing campaigns and determines how efficiently marketing budgets can be used. However, many companies struggle to assess the actual quality of their data. Are the numbers accurate and reliable? Are the right and relevant user interactions being measured? Is the data being used correctly …
TL;DR: AI is not one thing in B2B marketing. Different forms matter in different places: analytics-driven AI helps spot early demand signals, generative AI supports structure and synthesis (not raw content output), and agentic AI systems help orchestrate timing and focus across journeys and outreach. This article clarifies where each …
More conversions at the same cost? This is what Google promises with AI Max. After initial tests with several accounts, the results are mixed: In about one quarter of our test accounts, AI Max delivers clear performance improvements. In the remaining three quarters, however, results fell short of traditional campaigns …
Generative Engine Optimization (GEO) is becoming an important new layer in online visibility. While SEO has helped brands show up in search results for years, GEO focuses on making your brand visible inside AI-generated answers — the summaries, recommendations, and responses produced by tools like ChatGPT, Google AI Overviews, and …
People don’t click ads just because you want them to. They click when the moment feels right. In a world where attention is the new currency, precision in targeting can make or break a campaign. Programmatic advertising helps bring order to this complexity. By combining data, technology, and creativity, it …
On October 13, 2025, Google opened another chapter in its AI-first strategy. With the new update, paid search ads can now be grouped and hidden under “Sponsored Results” with a single click on the search results page. Officially, the change is about transparency and user-friendliness. In reality, however, the update …
“AI-powered.” “Create effortlessly with generative AI.” “Chat with our AI assistant.” Artificial intelligence is everywhere — and marketing is no exception. But beyond the buzzwords, how exactly is this AI revolution reshaping one of marketers’ most powerful optimization tools: A/B testing? If you need a refresher on the fundamentals, our …
Ever heard of Google’s First-Party Mode, but not sure what it actually does? You’re not alone. With third-party cookies disappearing, tracking gets blocked, audiences shrink, and reports lose accuracy. Learn more in our MarTech Bite: Fazit: First-Party Mode helps keep your tracking future-proof, your data cleaner, and your …
