Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …
In our last edition of “Wer hat Recht?”, we talked about customer data in e-commerce. Most e-commerce companies have probably increased their marketing budgets for Black Friday and the Christmas season so that they can reach as many new customers as possible with discounts and offers. In doing so, they …
In our last edition of “Wer hat Recht?”, we discussed the legal requirements for email-marketing and newsletters. The Key Takeaways from our discussion: Due to the new Swiss Data Protection Act, you don’t need to obtain user consent again to send newsletters to your existing database. (Of course, only if …
Just before the new Swiss Data Protection Act came into force, we held the first edition of our webinar series “Wer hat Recht?”. In our new webinar series, Dr. Evelyn Thar (CEO of Advance Metrics) and Caroline Danner (Managing Director of ONLAW) discuss legal issues related to online marketing, analytics …
