Web Analytics

Don’t make any decision without considering your data!

Web Analytics

Our fundamental understanding of the technology, our experience and our dedication to data together with our analytical thinking enable us to implement individual data solutions for various applications. As agnostic consultants we are experienced in implementing a variety of web analytics programs such as Google Analytics, AT Internet (Piano Analytics), Matomo, etracker and many more. We also make use of Tag Management Systems efficiently.

 

Data Insights

With a data analysis of historical data we dig deeper into your data jungle and discover meaningful insights about the user behaviour, weaknesses and strengths of your online platforms and potential optimizations of the user journey. In addition, we define data concepts and implement individual data tracking to answer very specific questions you may have. With Data Warehouse Solutions such as Google BigQuery, we bring Data Insights to the next level.

New Web Analytics Software for ZVV

In our tool evaluation we analysed several web analytics tools to find the software best suited to the requirements defined by ZVV.

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E-Commerce Tracking for Crowdhouse

With the new tracking setup the full user journey is tracked and provides a valuable basis for performance analyses and marketing decisions.

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Enhanced E-Commerce Tracking for u-blox

For the online shop of the chip manufacturer u-blox we set up enhanced e-commerce tracking and made it possible to analyze every step of the client journey.

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