Google Trends in Practice: From Keyword Research to Market Research

Google Trends

In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …

Local SEO Checklist: The Complete Guide

Local SEO -

What is Local SEO? Local SEO refers to optimizing your website to appear in search results specifically for local search queries. When users search for products or services in their immediate area, local SEO is crucial for reaching your target audience.   Why is Local SEO so important? Local SEO …

Mobile SEO: 8 Tips for a Mobile-Optimized Website

Mobile SEO

What is Mobile SEO? Mobile SEO is the practice of optimizing websites and digital content to ensure a seamless and engaging user experience on mobile devices. In today’s digital landscape, where mobile devices have In today’s digital landscape, where mobile devices have become the primary gateway to the internet, mobile …

How to Combine SEO and SEA for Maximum Impact

SEO und SEA im Einklang: So erreichen Sie maximale Reichweite

The exposure of a company on the internet plays a crucial role in its success. With the ever-growing importance of online marketing, it has become essential to have a strong presence in search engines. This is where Search Engine Optimization (SEO) and Search Engine Advertising (SEA) come into play. SEO …

How to Use Structured Data for SEO

Structured Data Blog Advance Metrics

Structured data is an important element of successful search engine optimization (SEO). It helps search engines to better understand your website and make your content more relevant for potential visitors. In this blog post, you will learn why you should use structured data and how it will benefit your website’s …

6 Steps of SEO

SEO blog post

Different SEO elements need to be combined in order to achieve high ranking positions in the Search Engine Results Pages (SERPs). Our infographic shows the 6 steps that should be part of a successful search engine optimization.     Step 1: Off-Site SEO Analysis An extensive keyword analysis is the …

The new Google Helpful Content Update: What it means for your website

Google Helpful Content Update

What is the Helpful Content Update exactly? Google has confirmed that the helpful content update has been live since September 9th, following the announcement on August 25th. The new Google update specifically targets “content created primarily to rank well in search engines, rather than to help or inform people.” In …

What’s new in Google Search Console?

It has been more than 3 years since the new Google Search Console was released for general use. We last covered this topic in November 2018 in our blog post “The New Google Search Console”. As we all know, three years is an eternity in the Digital field and applications, …

Google Core Web Vitals – Important tool for website owners

Google Core Web Vitals

With the Core Web Vitals, Google provides a valuable tool to website owners. With the help of these clearly defined metrics, website operators can measure, compare and optimize the usability of their pages at any time. The current values for the metrics are available in various tools. There are several …

Google My Business Tutorial: How to Create an Account

Google My Business

In this step-by-step tutorial we will show you how to get started with Google My Business: What exactly is Google My Business? Why should you sign up for Google My Business? Create a New Account Manage an Existing Account Good to Know What exactly is Google My Business? My Business …

Search Engine Optimization for Locations and Regions in 2021

local seo

A good reputation is certainly a good start, but nowadays, if you want your local business to be found by potential customers from the region, you should also position yourself accordingly on the Internet. Be it with the help of your own website, via social media, or map services, we …