The new Google Helpful Content Update: What it means for your website

Google Helpful Content Update

What is the Helpful Content Update exactly? Google has confirmed that the helpful content update has been live since September 9th, following the announcement on August 25th. The new Google update specifically targets “content created primarily to rank well in search engines, rather than to help or inform people.” In …

What’s new in Google Search Console?

It has been more than 3 years since the new Google Search Console was released for general use. We last covered this topic in November 2018 in our blog post “The New Google Search Console”. As we all know, three years is an eternity in the Digital field and applications, …

Google Core Web Vitals – Important tool for website owners

Google Core Web Vitals

With the Core Web Vitals, Google provides a valuable tool to website owners. With the help of these clearly defined metrics, website operators can measure, compare and optimize the usability of their pages at any time. The current values for the metrics are available in various tools. There are several …

Google My Business Tutorial: How to Create an Account

Google My Business

In this step-by-step tutorial we will show you how to get started with Google My Business: What exactly is Google My Business? Why should you sign up for Google My Business? Create a New Account Manage an Existing Account Good to Know What exactly is Google My Business? My Business …

Search Engine Optimization for Locations and Regions in 2021

local seo

A good reputation is certainly a good start, but nowadays, if you want your local business to be found by potential customers from the region, you should also position yourself accordingly on the Internet. Be it with the help of your own website, via social media, or map services, we …

Google Trends – 4 Tips for Keyword Research

Trend Analysis

Are you looking for new ideas for your digital marketing strategy or your content marketing? Google Trends is ideal for this because the free tool not only helps you to search for keywords but also points out new trends. Google Trends Offers the Following Uses for Your Keyword Research: Keyword …

How does owning multiple websites for a single company impact SEO?

Multiple desktop screens

Does your company have multiple websites? Find out how this so-called decentralized setup affects your search engine optimization (SEO) in our blog post. The reasons for such a decentralized setup can be manifold: Websites for different offers, departments, and products are just a few examples. After reading the blog post, …

Digital Brand-Safety – Not a Luxury for Luxury-Brands

Pranda handbag with cards and an Apple Laptop

Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …

Google Search Console for Beginners

Google Search Console for Beginners

Almost two years have passed since the new Google Search Console was launched in September 2018. During this time, it has been constantly updated and new features have been added. It is about time to take a closer look at the most important reports. In this guide, we will take …

The Most Important SEO Features for Hotel Marketing

SEO for Hotel Marketing (symbolic picture with five star rating)

90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …

Search Engine Marketing for Insurance Companies – an Introduction

Symbolic Picture: Search Engine Marketing for Insurances

Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …

SEO for E-Commerce: The Most Important Rich Snippets

Grafik zu Onlineshopping zeigt Angebote und Warenkorb.

Stand out in search results: Rich Snippets contain special elements such as rating stars, pricing information or product images. This additional information can help you differentiate your site’s search results from those of your competitors. As a result, this means better click rates and those lead to more visitors. Especially …