Why You Should Use Performance Max Campaigns on Google Ads

Channels for Performance Max Campaigns

Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a  single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …

Google Ads Smart Bidding: Using Machine Learning to Optimize

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing is how to ensure you are optimizing your campaigns and seeing the best results with the budget you invest. An increasing number of tools and marketing platforms are using machine learning to try and simplify these optimization processes – at the forefront …

Google Ads Tutorial: How to Create Dynamic Search Ads

In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …

Five Tips for Successful Remarketing in Google Ads

Dart

In previous blog posts on remarketing, we mainly discussed the functions of remarketing and successful campaign implementation in Google Ads. This blog post will go one step further and provide five tips for successful remarketing campaigns in Google Ads. 1) Variety of Creatives When setting up remarketing campaigns, we recommend setting …

Google Ads Tutorial: How to Create Labels in Google Ads Editor

Google Ads Editor Overview

The Google Ads Editor has a convenient and helpful function: The ability to create and set labels. It is much easier to structure and organize campaigns, ad groups, ads, and keywords into categories with labels. In to following, we explain how to create labels and how you can use them. …

iOS 14 Privacy Update – Just Data Loss and Tracking Issues?

iPhone with new Privacy Reminder pop-up open

Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …

Online Advertising for Pharmaceutical Marketing

Pharma Marketing Google Microsoft Facebook

Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …

Digital Brand-Safety – Not a Luxury for Luxury-Brands

Pranda handbag with cards and an Apple Laptop

Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …

Our Top 7 Hacks for Google Grants

Google provides financial support to non-profit organizations (NPO) through the Grants program by Google Ads. The platform provides up to $10‘000 per month in advertising budget on Google Ads to any NPO that meets the eligibility requirements. However, this financial aid also comes with conditions. Often, these requirements reduce the …

Search Engine Marketing for Insurance Companies – an Introduction

Symbolic Picture: Search Engine Marketing for Insurances

Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …

Other Countries, Other Online Marketing Strategies

International erfolgreich mit der passenden Online-Marketing-Strategie

Online marketing strategy plays a decisive role in the expansion abroad. After all, different target markets require different online marketing measures. User behavior can vary greatly from country to country. Using the following four examples, we show you how to make your brand and products known outside your local region. …