Wer hat Recht? – AI in Marketing and the Legal Consequences

Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …

“Wer hat Recht?” – Legal Requirements for E-Mail Marketing

In our last edition of “Wer hat Recht?”, we discussed the legal requirements for email-marketing and newsletters. The Key Takeaways from our discussion: Due to the new Swiss Data Protection Act, you don’t need to obtain user consent again to send newsletters to your existing database. (Of course, only if …

“Wer hat Recht?” Our Webinars about Digital Marketing Law

Just before the new Swiss Data Protection Act came into force, we held the first edition of our webinar series “Wer hat Recht?”. In our new webinar series, Dr. Evelyn Thar (CEO of Advance Metrics) and Caroline Danner (Managing Director of ONLAW) discuss legal issues related to online marketing, analytics …

5 Steps to Data Privacy Readiness

The new Swiss Data Protection Act comes into force on the 1st of September without any further transition period. This means that all companies in Switzerland must be ready to comply with the new requirements by September 1st. The new Swiss data protection law provides clear guidelines on how personal …

The new Swiss Data Protection Law comes into effect in September 2023

If you are actively involved in online marketing and web analytics in Switzerland, you should certainly be preparing for the new Swiss data protection law, which will come into effect in September 2023. As a reminder of this important date, we have summarized the most important information for you: The …

Webinar: The New Swiss Data Protection Act – JENTIS & Advance Metrics

In our webinar together with JENTIS, we explained how companies can use server-side tracking to set up their analytics and marketing automation software in a privacy-compliant way to comply with European GDPR and the new Swiss Data Protection Act. Our speakers from JENTIS and Advanced Metrics provided valuable insights on …

Use Google Analytics with Server-Side Tracking to Make it Compliant

Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …

4 Privacy-Compliant Alternatives to Google Analytics

We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …

Swiss Data Protection Act 2022: What Companies Need To Know Now

We expect the new Swiss Data Protection Act to come into force in mid-2022. The revised data protection law is necessary because the last version is over 30 years old. In the present day, electronic data collection plays a key role, so a reorientation seems essential at this point, also …

Data protection points to check before choosing a web analytics tool

Data protection is increasingly becoming a larger topic year by year. With the General Data Protection Regulation (GDPR) the shift started in the European Union (EU) but it influences businesses all over the world now. Hence, it is important to stay up to date on the constantly changing regulations. GDPR …