Since 2018, the online marketing sector has been plagued by constant regulatory upheaval. General Data Protection Regulation (GDPR) and the EU’s e-Privacy Directive served as catalysts to mark the turning point when digital marketing was forced to put privacy first. These public debates on regulating data privacy meant that society …
Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …
In our last edition of “Wer hat Recht?”, we discussed the legal requirements for email-marketing and newsletters. The Key Takeaways from our discussion: Due to the new Swiss Data Protection Act, you don’t need to obtain user consent again to send newsletters to your existing database. (Of course, only if …
Just before the new Swiss Data Protection Act came into force, we held the first edition of our webinar series “Wer hat Recht?”. In our new webinar series, Dr. Evelyn Thar (CEO of Advance Metrics) and Caroline Danner (Managing Director of ONLAW) discuss legal issues related to online marketing, analytics …
The new Swiss Data Protection Act comes into force on the 1st of September without any further transition period. This means that all companies in Switzerland must be ready to comply with the new requirements by September 1st. The new Swiss data protection law provides clear guidelines on how personal …
If you are actively involved in online marketing and web analytics in Switzerland, you should certainly be preparing for the new Swiss data protection law, which will come into effect in September 2023. As a reminder of this important date, we have summarized the most important information for you: The …
In our webinar together with JENTIS, we explained how companies can use server-side tracking to set up their analytics and marketing automation software in a privacy-compliant way to comply with European GDPR and the new Swiss Data Protection Act. Our speakers from JENTIS and Advanced Metrics provided valuable insights on …
Three Factors Why Third-Party Data Collection Has Been Cut Governments have reacted to the increasing value of personal data and to the growing concern of citizens about how their personal information is being used. Laws and regulations for data protection have been issued to give back control to users over …
Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …
If you are actively involved in online marketing in Switzerland, this upcoming year will bring some major changes. You should keep these two events saved in your calendars: July 1st 2023: Google will replace Universal Analytics with Google Analytics 4. September 1st 2023 the new Swiss Data Protection Act comes …
We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …
We expect the new Swiss Data Protection Act to come into force in mid-2022. The revised data protection law is necessary because the last version is over 30 years old. In the present day, electronic data collection plays a key role, so a reorientation seems essential at this point, also …
