The holiday season approaches, which means it’s crucial to gear up your online marketing for Christmas. Google searches for “Christmas present ideas” starts to pick up as early as August and 59% of Christmas shoppers already know which gifts they will buy by December. This behavior shows how important it …
An effective full funnel e-commerce strategy is key for unlocking the potential of your online store. From awareness through to conversion, learn about the 5 stages of an online marketing funnel. This overview will highlight the stages and key considerations to develop a full funnel e-commerce strategy. Understanding the E-Commerce …
The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …
E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …
Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …
Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …
On the quest for continuous optimizations, we embarked on a new adventure called single-keyword-campaigns (SKC). We wanted to test a new campaign structure and decided to adopt the single key ad groups (SKAG) approach and use it on a campaign level. If SKAGs are used to gain more control and achieve …
Stand out in search results: Rich Snippets contain special elements such as rating stars, pricing information or product images. This additional information can help you differentiate your site’s search results from those of your competitors. As a result, this means better click rates and those lead to more visitors. Especially …
Welcome to the duel of the giants: Introducing first, the reigning, defending champion, the most visited site in the world, the heavyweight among search engines, the Goliath of Internet traffic: Gooo-gle! But now the challenger steps into the ring: The titan of online mail order, risen from the books, the …
Shortly before Christmas, Google Ads introduced two new target group search features: “User-defined target group with common interests” and “seasonal event segments” for the markets’ target groups. These, and other valuable tips, will help you build a high-turnover Christmas strategy for search advertising. Tip 1: Target Group with Common Interests …
Customer reviews on the Internet strongly influence users’ decisions. Positive and authentic evaluations provide other customers with important purchasing arguments and can increase sales by an average of 30 percent. In this blog post, we will tell you how to get more positive reviews to improve your conversion rate. Here …
E-commerce sales in Switzerland continue to grow annually, with online and mail order sales worth CHF 9.5 billion in 2018. According to this 2018 study, pay-per-click campaigns convert 50% more often than organic traffic and therefore make pay-per-click campaigns the best way to increase sales. 65% of users even click …
