Use Google Analytics with Server-Side Tracking to Make it Compliant

Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …

Two essential solutions for the Cookieless Future in Online Marketing

digitalFingerprint

  What is the Facebook Conversions API? Meta has developed the new to share data directly from their server, rather than through a browser. In the past, tracking users was primarily accomplished through the Facebook Pixel. This is a snippet of code programmed into your website. The problem is this …

How to do Online Marketing without cookies

Drawing of a laptop with windows representing privacy, a magnifying glass, people and chocolate chip cookies are around the laptop.

What is the challenge with Online Marketing at the moment? The data privacy regulations have become a lot stricter after scandals like Cambridge Analytica where Facebook data was used without consent for political advertising. Currently most platforms like Facebook, Google or LinkedIn still depend on a cookie to follow users …

4 Privacy-Compliant Alternatives to Google Analytics

We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …

Web Data & Data Protection

Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …

Do I actually need a cookie banner now?

Teaser Bild Cookie Banner Webinar

Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …

Data Privacy in Online Marketing

Mobile Phone and symbol of data protection in the internet

On May 25, 2018, the European General Data Protection Regulation (GDPR) came into force. The GDPR creates uniform regulations for data protection in Online Marketing throughout Europe. The laws have been simplified in part by the GDPR, but at the same time, they have a significant impact on the entire …

Digital Brand-Safety – Not a Luxury for Luxury-Brands

Pranda handbag with cards and an Apple Laptop

Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …

Is Cookieless Tracking the Future of Web Analytics?

Drawing of a laptop with windows representing privacy, a magnifying glass, people and chocolate chip cookies are around the laptop.

To comply with new privacy legislations, like GDPR and the Swiss DPA,  and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …

Fact-Check of the 5 Biggest Myths Around Cookies and GDPR

Fortune Cookie with Content

There is still a lot of uncertainty about the setting of cookies. The specifications of GDPR are not very precise, and implementation for digital channels is not always easy to derive. This has led to many myths about the use of cookies. In this blog post, we will demystify the …