For most people, the holidays are associated with family, friends, and relaxation – but for many marketing experts, this period brings added stress, as campaigns need to be specifically managed and optimized. With the right automations, you can plan the majority of your campaign work in advance and focus on …
The holiday season approaches, which means it’s crucial to gear up your online marketing for Christmas. Google searches for “Christmas present ideas” starts to pick up as early as August and 59% of Christmas shoppers already know which gifts they will buy by December. This behavior shows how important it …
Third-party cookies have been a cornerstone of many digital marketing strategies, providing valuable insights into web browsing habits and behavior. However, this landscape is rapidly changing, particularly following Google’s retracted announcement to phase out third-party cookies in Chrome by the end of 2024. Google’s original decision came amidst several significant …
Heatmaps are a powerful tool for marketing, providing visual insights into user behavior across websites, mobile apps, and other digital platforms. By showing where users click, scroll, and engage, heatmaps help marketers understand preferences and identify key areas of interest. These insights are essential for optimizing the customer journey, refining …
The rapid development of artificial intelligence is fundamentally changing how we search online and find information. Traditional search engines may soon be supplemented or even replaced by AI assistants like ChatGPT, Gemini, or Copilot. For businesses, this means they need to adapt to these new technologies. How does AI find …
If your nonprofit organization has not heard of Google Ads for Nonprofits or Google Ad Grants yet, it is missing out on a huge opportunity. Google offers a 10,000 USD monthly Google Ads budget, and we’re here to guide you on how to secure it for your business or nonprofit. …
Monitoring cross-channel campaigns effectively is crucial for optimizing performance and driving growth. Whether you’re running campaigns on social media, email, paid search, or other channels, a well-designed dashboard with KPIs (Key Performance Indicators) that make sense, serves as the heartbeat of your marketing strategy. A great KPI dashboard provides a …
The modern customer journey is far from linear. Every brand interaction, whether online or offline, contributes to a customer’s overall experience. This customer touchpoint journey spans multiple channels, from the initial discovery to post-purchase engagement. Understanding and optimizing cross-channel customer touchpoints is crucial to delivering a unified experience that leads …
As most people already know, by default, the data retention period in Google Analytics 4 is set to only 2 months. For some demographic data – like age, gender, and interest – this is the maximum retention period. Read more about the details of data retention in GA4 in the …
In a previous post, we have pointed out the importance of an effective remarketing strategy for your online marketing campaigns. A crucial aspect of a successful full-funnel marketing strategy is using website data to precisely define your audience and optimize your remarketing campaigns. With a well-organized database, you can display …
Remarketing is an indispensable strategy for engaging customers throughout their entire customer journey. It allows you to re-engage with people who have already interacted with your brand, drawing their attention back to your offer and guiding them towards conversion. Basic Concept for Remarketing in the Marketing Funnel As a brief …
Why Consent Mode is necessary for your advertising accounts Data protection might not be the trendiest topic in digital marketing, but it is essential. Companies must not only comply with legal requirements, but also gain and maintain the trust of their customers. Even the largest technology companies need to adapt. …
