Digital marketing is evolving rapidly. Artificial intelligence is at the top of everyone’s mind, bringing with it new trends that are making old strategies redundant. And yet, one efficient and future-ready cornerstone of the digital marketing mix remains: programmatic advertising. This article explains why and how you can successfully integrate …
Personalize Your Content with AI-Driven Tools Today’s users expect more than static, one-size-fits-all digital experiences. They want content that adapts to them, content that understands their interests, habits, and intentions. Thanks to AI-driven personalization tools, it’s now possible to deliver just that. By analyzing user behavior in real time, what …
SEO is dead… again. Every time search undergoes a major transformation, this is the first bold prediction that makes the rounds. But as is often the case, there’s more to it – this is not the end, it’s a shift, driven by Artificial Intelligence (AI). Users are no longer just …
It’s 2025, and data surrounds us like never before. Every click, scroll, and purchase creates a digital footprint. Yet, if you’re in marketing or growth, you’re probably facing a frustrating paradox: despite all this data, you actually have less usable information than ever before. Picture this: You’re sitting in …
In this article, we highlight three website metrics that we’ve selected as particularly relevant for 2025 — and for good reason. These metrics can be tracked in Google Analytics 4 with relatively little effort, are applicable across industries and company sizes, and already provide valuable insights in their basic form. …
You’re investing in online marketing, but the results aren’t meeting your expectations? Digital marketing can be a key growth driver when executed with structure, purpose, and data. Without this, it’s easy to rack up high costs with little return. In this article, we reveal the seven most common mistakes in …
In today’s competitive online world, reacting to user behavior isn’t enough anymore. To really connect with your audience, you need to be a step ahead. By looking at historical data and spotting patterns in user behavior, predictive analytics helps you anticipate what your audience might do next. This means you …
Whether it’s Easter, a summer sale, or Black Friday – successful campaigns don’t start on the day of the event. Those who prepare in advance benefit from increased visibility, more efficient budgets, and less last-minute stress. In this post, we’ll show you how to strategically leverage key marketing moments throughout …
Why Diversifying to Alternative Search Engines Matters Google dominates search advertising, controlling over 90% of the market. While its reach and targeting capabilities are unmatched, this also means high competition and rising costs per click (CPC). Many industries face strict ad policies, limiting their flexibility. A multi-channel approach that includes …
AI Enables Predictive Analytics, Personalization, Automation and Decision Making. Artificial Intelligence (AI) is revolutionizing how we analyze and optimize our digital marketing platforms. From predictive analytics to automation, AI-powered tools provide deeper insights, enhance personalization, and drive smarter decision-making. Marketing teams leveraging AI in web and app analytics can better …
Voice search is fundamentally changing how we interact with technology. Instead of typing, we now ask questions directly to our devices. However, while this development is gaining momentum worldwide, Switzerland remains hesitant. Why is that? And will this change soon? With advancements in artificial intelligence (AI), voice search is becoming …
These days, it is quite normal for us to use multiple devices for various purposes: the laptop for work, the desktop PC for personal entertainment, the tablet for leisurely online shopping on the sofa, and the smartphone for just about everything – among others. However, many companies fail to leverage …
