The new Swiss Data Protection Law comes into effect in September 2023

If you are actively involved in online marketing and web analytics in Switzerland, you should certainly be preparing for the new Swiss data protection law, which will come into effect in September 2023. As a reminder of this important date, we have summarized the most important information for you: The …

How to Connect HubSpot with Google Ads

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Organizing and aggregating leads and inquiries across all marketing channels is a challenge for many businesses. In this blog post, we will show you how to connect your Google Ads account with HubSpot. Once the two tools are fully integrated, you can set up and benefit from HubSpot’s many features, …

14 Social Media Trends for 2023

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No one can predict the future. But if you work in Digital Marketing, you get pretty good at recognising Social Media trends. In this blog post we’ve compiled a list of what features and developments we expect to see on Facebook, Instagram, Twitter, Tiktok, Pinterest and LinkedIn in the next …

Google Analytics 4 & Looker Studio: Latest Releases

Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know:  Two new session metrics: Average Session Duration (in seconds) and Views per Session. Reuse Google tags via …

5 Google Search Trends to expect in 2023

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If you are a Google Ads marketer, you are most likely already planning your 2023 strategy. To keep you updated with the latest innovations, we’ve made a list of the 5 biggest Google Search trends to expect next year and give you some tips on how to stay ahead of …

Use Google Analytics with Server-Side Tracking to Make it Compliant

Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …

Two essential solutions for the Cookieless Future in Online Marketing

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  What is the Facebook Conversions API? Meta has developed the new to share data directly from their server, rather than through a browser. In the past, tracking users was primarily accomplished through the Facebook Pixel. This is a snippet of code programmed into your website. The problem is this …

Use templr.pro to create beautiful Looker Studio Dashboards

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What is templr.pro? Templr.pro describes their tool as the following: “Templr is a community component that loads within Google Data Studio and allows anyone to create custom visualizations using HTML, CSS, JavaScript, and simple templating syntax. It’s incredibly easier and faster to use templr.pro than Google Cloud SDK, and you …

Google Data Studio becomes Looker Studio

The data visualization tool Google Data Studio has been renamed Looker Studio. Many of the functionalities remain, however through the announcement of the Looker Studio Pro tier, some functions will certainly be subject to a subscription fee. Google itself writes about the rebranding: “Data Studio is now Looker Studio. With …

Google Ads Scripts and Slack: Never miss a critical notification

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What are Google Ads Scripts? The official product definition by Google explains Google Ads scripts as, “a way to programmatically control your Google Ads data by using simple JavaScripts in a browser-based IDE.”. [1]  Put simply, a Google Ads script allows you to automate common procedures or repetitive tasks in …