Over the last months, we have noticed a persistent theme in digital marketing: How are marketers expected to run data-driven campaigns within the confines of new data privacy laws? How are marketers supposed to go on without third-party cookies? Enter Data Clean Rooms – a secure data management tool that …
We are very proud to announce that we are now Preferred Partner and top implementation partner of JENTIS, the Data Capture Platform from Austria. Advance Metrics has been working with JENTIS, the technology leader in server-side tracking, since 2022. Since last year, we are a Preferred Partner of JENTIS and …
Just before the new Swiss Data Protection Act came into force, we held the first edition of our webinar series “Wer hat Recht?”. In our new webinar series, Dr. Evelyn Thar (CEO of Advance Metrics) and Caroline Danner (Managing Director of ONLAW) discuss legal issues related to online marketing, analytics …
As a digital marketing professional, the ever-evolving landscape of technology and data analytics is what keeps my job dynamic and exciting. So, when the news came that Google would be sunsetting Universal Analytics and ushering in Google Analytics 4 (GA4), I knew that a new challenge was about to begin. …
In the data-driven landscape of today’s business world, maximizing the potential of analytics tools is crucial for making informed decisions and gaining a competitive edge. While Google Analytics 4 (GA4) has been a valuable source of insights for website and app analytics, its data retention limitations have left businesses craving …
What is Local SEO? Local SEO refers to optimizing your website to appear in search results specifically for local search queries. When users search for products or services in their immediate area, local SEO is crucial for reaching your target audience. Why is Local SEO so important? Local SEO …
Companies risk losing access to valuable digital data due to the technical precautions of many browsers (for example Safari and Firefox default cookie blocking) as well as the explicit lack of consent from users. This loss of data has been a concern for many years and is accelerating due to …
The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …
Tealium is a tag management system (TMS) that allows organizations to manage and deploy marketing and analytics tags on their website or mobile app without requiring manual code changes. In other words, Tealium helps digital marketers and website owners manage the various third-party tags (such as Google Analytics, Facebook Pixel, …
The new Swiss Data Protection Act comes into force on the 1st of September without any further transition period. This means that all companies in Switzerland must be ready to comply with the new requirements by September 1st. The new Swiss data protection law provides clear guidelines on how personal …
Discover the strengths and weaknesses of GA4 and Piano Analytics to make an informed decision for your business. In the digital age, analytics has become a crucial aspect of every business. As the saying goes, “you can’t improve what you can’t measure.” With a vast array of analytics tools available …
Adobe Analytics is an analytical tool that gives you valuable insights into your website visitors’ behavior. It provides a variety of metrics, based on an extensive measurement framework, and takes into account website traffic, engagement, and sales. It is designed to help you answer questions related to user location and …
