Use Google Analytics with Server-Side Tracking to Make it Compliant

Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …

Two essential solutions for the Cookieless Future in Online Marketing

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  What is the Facebook Conversions API? Meta has developed the new to share data directly from their server, rather than through a browser. In the past, tracking users was primarily accomplished through the Facebook Pixel. This is a snippet of code programmed into your website. The problem is this …

Use templr.pro to create beautiful Looker Studio Dashboards

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What is templr.pro? Templr.pro describes their tool as the following: “Templr is a community component that loads within Google Data Studio and allows anyone to create custom visualizations using HTML, CSS, JavaScript, and simple templating syntax. It’s incredibly easier and faster to use templr.pro than Google Cloud SDK, and you …

Google Data Studio becomes Looker Studio

The data visualization tool Google Data Studio has been renamed Looker Studio. Many of the functionalities remain, however through the announcement of the Looker Studio Pro tier, some functions will certainly be subject to a subscription fee. Google itself writes about the rebranding: “Data Studio is now Looker Studio. With …

Google Ads Scripts and Slack: Never miss a critical notification

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What are Google Ads Scripts? The official product definition by Google explains Google Ads scripts as, “a way to programmatically control your Google Ads data by using simple JavaScripts in a browser-based IDE.”. [1]  Put simply, a Google Ads script allows you to automate common procedures or repetitive tasks in …

The new Google Helpful Content Update: What it means for your website

Google Helpful Content Update

What is the Helpful Content Update exactly? Google has confirmed that the helpful content update has been live since September 9th, following the announcement on August 25th. The new Google update specifically targets “content created primarily to rank well in search engines, rather than to help or inform people.” In …

How to do Online Marketing without cookies

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What is the challenge with Online Marketing at the moment? The data privacy regulations have become a lot stricter after scandals like Cambridge Analytica where Facebook data was used without consent for political advertising. Currently most platforms like Facebook, Google or LinkedIn still depend on a cookie to follow users …

Google Analytics 4: Status Update

Since our latest news on Google Analytics 4 and Data Retention in GA4 there has been a lot of developments in the world of Google Analytics. Below, you will find the most important updates and announcements by Google about their analytics tool. Google Analytics 4 can now be linked to …

Webinar Google Analytics & Data Privacy

Do you use Google Analytics? Then you certainly know that Google Analytics has recently been deemed non-compliant with data protection in the EU. The data protection authorities in Austria and France have already ruled that the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). Data protection …

Amazee Metrics is now Advance Metrics

We have some exciting news to announce! Amazee Metrics is rebranding to Advance Metrics. Our CEO and co-founder Evelyn Thar has taken over the company through a management buy-out. The only thing that is changing is our company name: we are still the same team and sit in the same …

A Love Letter to Advance Metrics (as a Woman in Tech)

Women in Tech

Gender equality and gender diversity, as fundamental as it seems, are still major topics that are and should be, perpetually discussed all around the world. Here in Switzerland, we celebrated a few anniversaries last year: 25 years of the Gender Equality Act (July 1, 1996), 30 years of the women’s …