Do you use Google Analytics? Then you certainly know that Google Analytics has recently been deemed non-compliant with data protection in the EU. The data protection authorities in Austria and France have already ruled that the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). Data protection …
We have some exciting news to announce! Amazee Metrics is rebranding to Advance Metrics. Our CEO and co-founder Evelyn Thar has taken over the company through a management buy-out. The only thing that is changing is our company name: we are still the same team and sit in the same …
Gender equality and gender diversity, as fundamental as it seems, are still major topics that are and should be, perpetually discussed all around the world. Here in Switzerland, we celebrated a few anniversaries last year: 25 years of the Gender Equality Act (July 1, 1996), 30 years of the women’s …
What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …
Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …
In our previous post about Google Tag Manager’s Server-Side Container (SSC), we started to look at how it works. In this post, we will look at some of the key advantages that the Server-Side system will give you as well as some potential downsides. Advantages When it comes to the …
A sustainable marketing campaign is a simple and effective way to share eco-conscious aspects of your brand. However, positioning your brand as a sustainable role-model cannot happen overnight, nor through a single campaign. Marketing sustainability must be done in many little steps and requires a holistic strategy of any project …
In 2020 Google released the Server-Side Container (SSC) for Google Tag Manager. While it requires significantly more technical input to implement than the Web containers we are used to, it does have some large benefits. In this post, we will look at how the SSC works. How The Server-Side Container …
We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …
In our previous post, we talked about Conversational Marketing and how creating a live conversation experience online can help your business to grow reputably and sustainably. Now, let’s add Chatbots and automation to the process so you don’t waste your time with repetitive tasks. What is a chatbot? A …
With everything going on in your company it is important to stay up to date with trends in your data. However, it is impossible to check your analytics tool manually 24/7. That’s why it is essential to have an automatic alert system set up. Let’s imagine you are relaunching your …
Have you noticed that users have started demanding more from their online experience? For many, a website is the first and only way a potential customer will interact with a business. What they experience online can be fundamental to their perception of your brand or a purchase decision. Now, would …
