5 Easy Steps to Use the Google Keyword Planner for SEO

Google Keyword Planner Header

Keywords are the foundation of SEO, as every search engine query begins with a keyword. Without keywords, SEO wouldn’t exist. Therefore, the first step to being found in search engines is thorough keyword research. Google Keyword Planner for SEO Understanding the relevant keywords for your niche is crucial for an …

The Art and Science Behind Crafting an Effective Marketing Mix

Artists and scientists alike develop concepts that impact and inspire their audiences. Similarly, an effective marketing manager must identify touchpoints with its audience and motivate them to take action through their marketing mix. The traditional user journey has evolved, with numerous digital points of contact now available. Successful campaigns cannot …

Cookie Behaviour Study

In accordance with the European General Data Protection Regulation (GDPR), individuals in Europe have the right to decide the extent of personal information they share with websites and companies. This enables the preservation of privacy and the prevention of unwanted tracking through the ability to decline cookie tracking on all …

Overcome third-party cookies depreciation with first-party data

Since 2018, the online marketing sector has been plagued by constant regulatory upheaval. General Data Protection Regulation (GDPR) and the EU’s e-Privacy Directive served as catalysts to mark the turning point when digital marketing was forced to put privacy first. These public debates on regulating data privacy meant that society …

How to use the Google Search Console for your SEO measures

Unlock SEO Potential with Google Search Console Insights: Gain insights into organic search queries, top keywords, CTR, and device distribution for SEO optimization

Google Search Console is Google’s free SEO platform that allows you to monitor the visibility of your website in Google search results. Google Search Console also helps to identify and solve issues that arise from your website regarding the indexing, ranking and displaying of your pages on the search results …

Why using dashboards is great, but data interpretation matters

Top 3 GA4 Reports

In digital marketing, where every click and user action can hold significant value, data becomes the primary tool for making strategic decisions.Google Analytics 4 (GA4) opens up big possibilities for analyzing user behavior on websites and applications. However, as with any other aspect of business, it’s not just about having …

Wer hat Recht? – AI in Marketing and the Legal Consequences

Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …

3 Google Analytics 4 Reports that you need to know

Top 3 GA4 Reports

Data is worth its weight in gold — especially in online marketing! It is not without reason that we have made it our mission to advance the digital performance of our customers by offering them data-driven, high-quality and legally compliant marketing solutions. We see every day how important meaningful data …

Google Trends in Practice: From Keyword Research to Market Research

Google Trends

In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …

DMA countdown is on: Are you ready for the new Google rules?

Google Consent Mode around the corner

The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …

Using Synthetic Users in Online Marketing

Synthetic Users in Online Marketing

Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with …