Whether it’s Easter, a summer sale, or Black Friday – successful campaigns don’t start on the day of the event. Those who prepare in advance benefit from increased visibility, more efficient budgets, and less last-minute stress. In this post, we’ll show you how to strategically leverage key marketing moments throughout …
Why Diversifying to Alternative Search Engines Matters Google dominates search advertising, controlling over 90% of the market. While its reach and targeting capabilities are unmatched, this also means high competition and rising costs per click (CPC). Many industries face strict ad policies, limiting their flexibility. A multi-channel approach that includes …
AI Enables Predictive Analytics, Personalization, Automation and Decision Making. Artificial Intelligence (AI) is revolutionizing how we analyze and optimize our digital marketing platforms. From predictive analytics to automation, AI-powered tools provide deeper insights, enhance personalization, and drive smarter decision-making. Marketing teams leveraging AI in web and app analytics can better …
Voice search is fundamentally changing how we interact with technology. Instead of typing, we now ask questions directly to our devices. However, while this development is gaining momentum worldwide, Switzerland remains hesitant. Why is that? And will this change soon? With advancements in artificial intelligence (AI), voice search is becoming …
These days, it is quite normal for us to use multiple devices for various purposes: the laptop for work, the desktop PC for personal entertainment, the tablet for leisurely online shopping on the sofa, and the smartphone for just about everything – among others. However, many companies fail to leverage …
Have you already bought roses for your special someone for Valentine’s Day? Millions of people have this thought every year in early February as the day of love approaches. However, February 14 is not just a day for romance; it is also an opportunity for businesses to implement targeted marketing …
Social media will remain an indispensable tool for businesses in 2025 to reach target audiences and strengthen brand loyalty. Leading platforms continue to evolve, focusing on trends such as authenticity, social commerce, and innovative technologies. Those who quickly adapt to the latest developments will secure a clear competitive advantage. Social …
In the world of digital analytics, data is the key to making informed decisions. Businesses rely on tools that not only gather data but also make it accessible, customizable, and actionable. This is where Piano Analytics Workspaces come into play—a feature-rich environment designed to simplify data management and elevate analytics …
For most people, the holidays are associated with family, friends, and relaxation – but for many marketing experts, this period brings added stress, as campaigns need to be specifically managed and optimized. With the right automations, you can plan the majority of your campaign work in advance and focus on …
The holiday season approaches, which means it’s crucial to gear up your online marketing for Christmas. Google searches for “Christmas present ideas” starts to pick up as early as August and 59% of Christmas shoppers already know which gifts they will buy by December. This behavior shows how important it …
Third-party cookies have been a cornerstone of many digital marketing strategies, providing valuable insights into web browsing habits and behavior. However, this landscape is rapidly changing, particularly following Google’s retracted announcement to phase out third-party cookies in Chrome by the end of 2024. Google’s original decision came amidst several significant …
Heatmaps are a powerful tool for marketing, providing visual insights into user behavior across websites, mobile apps, and other digital platforms. By showing where users click, scroll, and engage, heatmaps help marketers understand preferences and identify key areas of interest. These insights are essential for optimizing the customer journey, refining …
