If you are actively involved in online marketing and web analytics in Switzerland, you should certainly be preparing for the new Swiss data protection law, which will come into effect in September 2023. As a reminder of this important date, we have summarized the most important information for you: The …
What are Custom Alerts, what are they used for, and what are the benefits of a professionally set up Analytics Monitoring? At Advance Metrics, we set up the individualized Custom Alerts for our clients and use Analytics Monitoring to monitor the smooth operation of your tracking setup. What are …
Organizing and aggregating leads and inquiries across all marketing channels is a challenge for many businesses. In this blog post, we will show you how to connect your Google Ads account with HubSpot. Once the two tools are fully integrated, you can set up and benefit from HubSpot’s many features, …
No one can predict the future. But if you work in Digital Marketing, you get pretty good at recognising Social Media trends. In this blog post we’ve compiled a list of what features and developments we expect to see on Facebook, Instagram, Twitter, Tiktok, Pinterest and LinkedIn in the next …
Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Two new session metrics: Average Session Duration (in seconds) and Views per Session. Reuse Google tags via …
If you are a Google Ads marketer, you are most likely already planning your 2023 strategy. To keep you updated with the latest innovations, we’ve made a list of the 5 biggest Google Search trends to expect next year and give you some tips on how to stay ahead of …
Three Factors Why Third-Party Data Collection Has Been Cut Governments have reacted to the increasing value of personal data and to the growing concern of citizens about how their personal information is being used. Laws and regulations for data protection have been issued to give back control to users over …
Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …
What is the Facebook Conversions API? Meta has developed the new to share data directly from their server, rather than through a browser. In the past, tracking users was primarily accomplished through the Facebook Pixel. This is a snippet of code programmed into your website. The problem is this …
What is templr.pro? Templr.pro describes their tool as the following: “Templr is a community component that loads within Google Data Studio and allows anyone to create custom visualizations using HTML, CSS, JavaScript, and simple templating syntax. It’s incredibly easier and faster to use templr.pro than Google Cloud SDK, and you …
The data visualization tool Google Data Studio has been renamed Looker Studio. Many of the functionalities remain, however through the announcement of the Looker Studio Pro tier, some functions will certainly be subject to a subscription fee. Google itself writes about the rebranding: “Data Studio is now Looker Studio. With …
What are Google Ads Scripts? The official product definition by Google explains Google Ads scripts as, “a way to programmatically control your Google Ads data by using simple JavaScripts in a browser-based IDE.”. [1] Put simply, a Google Ads script allows you to automate common procedures or repetitive tasks in …
