PDFs are a dead end. They don’t rank in search, they give you no data on who’s actually reading them, and once someone closes the file, there’s nothing else for them to do. The fix is turning that PDF into an actual landing page, one built to be found, tracked, …
Advance Metrics’ AI Visibility Index reveals who shows up in the answers of the major AI models, who doesn’t, and why that’s becoming a competitive question for every brand. More and more people no longer turn to a search engine like google with their insurance questions. They ask ChatGPT, Gemini, …
One year after Google launched its AI Max Search ad format, our ads specialists analyzed what’s actually working, and what isn’t. Three out of four Google Ads accounts that turn on AI Max for Search see no meaningful change in performance. That split hasn’t moved in the year since launch. …
