It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …
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Instagram ads and how to implement them successfully
With 1.16 billion monthly active users, Instagram is one of the largest social media platforms in the world. With Instagram ads, you now have a wide range of options to target users along the marketing funnel and increase your brand awareness. This blog post will show you which ad formats …
Interesting Facts You Should Know About The (New) Google Ads Interface
Towards the end of 2016, Google presented the new Ads interface for the first time. It was finally rolled out during the middle of 2017. In this blog post, we will update you on what changes have been made since and what this means in terms of user-friendliness. Why are …
Brand Suitability or when Brand Safety is no longer enough
A brand safety concept is a good basis to ensure that ads are played out in an appropriate environment. Unfortunately, such a concept is not always sufficient, and, despite a brand safety concept, ads and content can still be displayed on websites that are not desirable. This issue brings Brand …
8 reasons why Google Analytics does not show all website data
You’ve gone to the trouble of creating a good Analytics setup, but Google Analytics isn’t showing you all the data. You are sure that you should have more page views, but you don’t know why they are not displayed? It’s also quite possible that you’re not even aware that not …
8 reasons why you should consider Matomo as an alternative to Google Analytics
After 10 years in January 2018 Piwik underwent a rebranding and was renamed to Matomo. Today Matomo is a free, open source web analytics platform, and has worked hard to offer an open source alternative to Google Analytics for users who seek more privacy. Matomo continues to improve and make …
Google Ads Tutorial: How to Create Dynamic Search Ads
In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …
Standardize your UTM Tags with our Free UTM Builder
What are UTM tags? UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principles apply to …
Five commonly misunderstood Google Analytics metrics
Some Google Analytics metrics confuse the world of online marketing and are often misinterpreted. This article clarifies these and explains precisely how the individual values are calculated and how they should be interpreted. 1. Average time on page / Average Session Duration Google Analytics calculates the time spent on a …
LinkedIn Ads – Your B2B Magic Bullet
Many companies already rely on social networks for their digital marketing. But not every platform is suitable for the specific target group. Especially if you are active in the business-to-business sector, the use of LinkedIn Ads can be interesting for you. We present the advantages and disadvantages of LinkedIn Ads and which …
Marketing Automation – 4 Marketing Activity Ideas
Do you want to simplify your online marketing processes or plan your marketing activities more efficiently? Marketing automation uses software for precisely this purpose and should be a tool used in any marketing department. We introduce you to the advantages of automation and highlight the automation options using examples. Advantages …
Valuable Backlinks for Your Website – A Guide for more Popularity
As part of a successful SEO strategy, website owners inevitably meet the infamous backlinks. Everyone wants them, but not everyone gets them. At least not without the right know-how. This blog post will show you what the myth around backlinks is all about, how they are defined, and how you …