E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …
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Google Analytics 4: What we’ve learnt in the last year
It has now been a little over a year since Google Analytics officially unveiled Google Analytics 4. In late 2020, Google renamed the App + Web properties to Google Analytics 4. Officially it is not in beta anymore. In this post we will share the top five lessons we have …
Swiss Data Protection Act 2022: What Companies Need To Know Now
We expect the new Swiss Data Protection Act to come into force in mid-2022. The revised data protection law is necessary because the last version is over 30 years old. In the present day, electronic data collection plays a key role, so a reorientation seems essential at this point, also …
Google Ads Smart Bidding: Using Machine Learning to Optimize
One of the most common questions asked about online marketing is how to ensure you are optimizing your campaigns and seeing the best results with the budget you invest. An increasing number of tools and marketing platforms are using machine learning to try and simplify these optimization processes – at the forefront …
Data protection points to check before choosing a web analytics tool
Data protection is increasingly becoming a larger topic year by year. With the General Data Protection Regulation (GDPR) the shift started in the European Union (EU) but it influences businesses all over the world now. Hence, it is important to stay up to date on the constantly changing regulations. GDPR …
Web Data & Data Protection
Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …
Programmatic Advertising – Optimized Targeting
Programmatic Advertising (Programmatic marketing) simplifies audience targeting. With the help of programmatic campaigns, the right target group can be addressed at the perfect time in the right channel with the optimal message. What is Programmatic Advertising good for? What is Programmatic Marketing? How does Programmatic Marketing work? Benefits of Programmatic …
Third Party Data in Google Analytics
It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …
Instagram ads and how to implement them successfully
With 1.16 billion monthly active users, Instagram is one of the largest social media platforms in the world. With Instagram ads, you now have a wide range of options to target users along the marketing funnel and increase your brand awareness. This blog post will show you which ad formats …
Interesting Facts You Should Know About The (New) Google Ads Interface
Towards the end of 2016, Google presented the new Ads interface for the first time. It was finally rolled out during the middle of 2017. In this blog post, we will update you on what changes have been made since and what this means in terms of user-friendliness. Why are …
Brand Suitability or when Brand Safety is no longer enough
A brand safety concept is a good basis to ensure that ads are played out in an appropriate environment. Unfortunately, such a concept is not always sufficient, and, despite a brand safety concept, ads and content can still be displayed on websites that are not desirable. This issue brings Brand …
8 reasons why Google Analytics does not show all website data
You’ve gone to the trouble of creating a good Analytics setup, but Google Analytics isn’t showing you all the data. You are sure that you should have more page views, but you don’t know why they are not displayed? It’s also quite possible that you’re not even aware that not …