You’ve gone to the trouble of creating a good Analytics setup, but Google Analytics isn’t showing you all the data. You are sure that you should have more page views, but you don’t know why they are not displayed? It’s also quite possible that you’re not even aware that not …
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8 reasons why you should consider Matomo as an alternative to Google Analytics
After 10 years in January 2018 Piwik underwent a rebranding and was renamed to Matomo. Today Matomo is a free, open source web analytics platform, and has worked hard to offer an open source alternative to Google Analytics for users who seek more privacy. Matomo continues to improve and make …
Google Ads Tutorial: How to Create Dynamic Search Ads
In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …
Standardize your UTM Tags with our Free UTM Builder
What are UTM tags? UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principles apply to …
Five commonly misunderstood Google Analytics metrics
Some Google Analytics metrics confuse the world of online marketing and are often misinterpreted. This article clarifies these and explains precisely how the individual values are calculated and how they should be interpreted. 1. Average time on page / Average Session Duration Google Analytics calculates the time spent on a …
LinkedIn Ads – Your B2B Magic Bullet
Many companies already rely on social networks for their digital marketing. But not every platform is suitable for the specific target group. Especially if you are active in the business-to-business sector, the use of LinkedIn Ads can be interesting for you. We present the advantages and disadvantages of LinkedIn Ads and which …
Marketing Automation – 4 Marketing Activity Ideas
Do you want to simplify your online marketing processes or plan your marketing activities more efficiently? Marketing automation uses software for precisely this purpose and should be a tool used in any marketing department. We introduce you to the advantages of automation and highlight the automation options using examples. Advantages …
Valuable Backlinks for Your Website – A Guide for more Popularity
As part of a successful SEO strategy, website owners inevitably meet the infamous backlinks. Everyone wants them, but not everyone gets them. At least not without the right know-how. This blog post will show you what the myth around backlinks is all about, how they are defined, and how you …
Gaining Important Insights with Site Search in Google Analytics
The search function on a website is a win-win situation: your users find their way around your site faster, and you can derive essential insights from the search terms. To analyze search input from internal website searches, you can use the Site Search Report in Google Analytics. In the following, …
DV360 – 5 reasons for Display & Video 360 campaigns
What Exactly is DV360? Display & Video 360 (DV360) is part of the Google Marketing Platform (GMP). It offers a wide range of data-driven campaign opportunities. In this post, we present the most important reasons to run a campaign in Display & Video 360. Targeting Opportunities DV360 offers 3rd party …
Google Core Web Vitals – Important tool for website owners
With the Core Web Vitals, Google provides a valuable tool to website owners. With the help of these clearly defined metrics, website operators can measure, compare and optimize the usability of their pages at any time. The current values for the metrics are available in various tools. There are several …
Google Analytics 4: What You Should Know Now
Google Analytics 4 was launched on 14th October 2020, as the next generation of Google Analytics, where cross-platform and cross-device tracking allows to unify all data in one central location, the new Google Analytics 4 property. Within this new Google Analytics property, datastreams can be configured from one or all …