6 Reasons why Bing Ads could be a Game Changer for your Marketing

1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …

5 Impact Areas of the New Swiss Data Privacy Act on Online Marketing

Data privacy is a paramount concern in all areas of online marketing. Switzerland, known for its strong data and privacy protection traditions, passed a new Data Privacy Act that significantly impacts how marketers collect, store, and process personal data. In this blog post, we will delve into the five key …

Google Analytics 4 Review: Wins, Losses and Learning Curves

Natalia Morgan Advance Metrics

As a digital marketing professional, the ever-evolving landscape of technology and data analytics is what keeps my job dynamic and exciting. So, when the news came that Google would be sunsetting Universal Analytics and ushering in Google Analytics 4 (GA4), I knew that a new challenge was about to begin. …

Local SEO Checklist: The Complete Guide

Local SEO -

What is Local SEO? Local SEO refers to optimizing your website to appear in search results specifically for local search queries. When users search for products or services in their immediate area, local SEO is crucial for reaching your target audience.   Why is Local SEO so important? Local SEO …

AI Marketing Revolution: 5 Tips to use AI in Digital Marketing

The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …

Mobile SEO: 8 Tips for a Mobile-Optimized Website

Mobile SEO

What is Mobile SEO? Mobile SEO is the practice of optimizing websites and digital content to ensure a seamless and engaging user experience on mobile devices. In today’s digital landscape, where mobile devices have In today’s digital landscape, where mobile devices have become the primary gateway to the internet, mobile …

How to Combine SEO and SEA for Maximum Impact

SEO und SEA im Einklang: So erreichen Sie maximale Reichweite

The exposure of a company on the internet plays a crucial role in its success. With the ever-growing importance of online marketing, it has become essential to have a strong presence in search engines. This is where Search Engine Optimization (SEO) and Search Engine Advertising (SEA) come into play. SEO …

Earth Day – What to Look Out for in Marketing

planet for earth day

Earth Day, when stakeholders of all industries unite to advance sustainability, is coming up. The demand for bold, creative and innovative ideas is on the rise. Previously, we wrote about Dos and Don’ts of Sustainable Marketing. Now we would like to show you how to integrate Earth Day into your …

How to Use Structured Data for SEO

Structured Data Blog Advance Metrics

Structured data is an important element of successful search engine optimization (SEO). It helps search engines to better understand your website and make your content more relevant for potential visitors. In this blog post, you will learn why you should use structured data and how it will benefit your website’s …

Smart Bidding in Google Ads

smart bidding

The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …