The Art and Science Behind Crafting an Effective Marketing Mix

Artists and scientists alike develop concepts that impact and inspire their audiences. Similarly, an effective marketing manager must identify touchpoints with its audience and motivate them to take action through their marketing mix. The traditional user journey has evolved, with numerous digital points of contact now available. Successful campaigns cannot …

Wer hat Recht? – AI in Marketing and the Legal Consequences

Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …

3 Google Analytics 4 Reports that you need to know

Top 3 GA4 Reports

Data is worth its weight in gold — especially in online marketing! It is not without reason that we have made it our mission to advance the digital performance of our customers by offering them data-driven, high-quality and legally compliant marketing solutions. We see every day how important meaningful data …

Google Trends in Practice: From Keyword Research to Market Research

Google Trends

In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …

DMA countdown is on: Are you ready for the new Google rules?

Google Consent Mode around the corner

The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …

Using Synthetic Users in Online Marketing

Synthetic Users in Online Marketing

Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with …

5 Sustainable Marketing Strategies: Beyond ‘Green’ Products

Sustainable digital marketing

Environmental consciousness holds utmost importance and sustainability extends beyond the confines of products that bear the label “green.” Even in digital marketing, businesses can champion sustainability by redefining their strategies. At Advance Metrics, we are committed to learning and growing in the realm of sustainability marketing, seeking innovative strategies that …

6 Reasons why Bing Ads could be a Game Changer for your Marketing

1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …

5 Impact Areas of the New Swiss Data Privacy Act on Online Marketing

Data privacy is a paramount concern in all areas of online marketing. Switzerland, known for its strong data and privacy protection traditions, passed a new Data Privacy Act that significantly impacts how marketers collect, store, and process personal data. In this blog post, we will delve into the five key …

Google Analytics 4 Review: Wins, Losses and Learning Curves

Natalia Morgan Advance Metrics

As a digital marketing professional, the ever-evolving landscape of technology and data analytics is what keeps my job dynamic and exciting. So, when the news came that Google would be sunsetting Universal Analytics and ushering in Google Analytics 4 (GA4), I knew that a new challenge was about to begin. …