More conversions at the same cost? This is what Google promises with AI Max. After initial tests with several accounts, the results are mixed: In about one quarter of our test accounts, AI Max delivers clear performance improvements. In the remaining three quarters, however, results fell short of traditional campaigns …
People don’t click ads just because you want them to. They click when the moment feels right. In a world where attention is the new currency, precision in targeting can make or break a campaign. Programmatic advertising helps bring order to this complexity. By combining data, technology, and creativity, it …
On October 13, 2025, Google opened another chapter in its AI-first strategy. With the new update, paid search ads can now be grouped and hidden under “Sponsored Results” with a single click on the search results page. Officially, the change is about transparency and user-friendliness. In reality, however, the update …
“AI-powered.” “Create effortlessly with generative AI.” “Chat with our AI assistant.” Artificial intelligence is everywhere — and marketing is no exception. But beyond the buzzwords, how exactly is this AI revolution reshaping one of marketers’ most powerful optimization tools: A/B testing? If you need a refresher on the fundamentals, our …
LinkedIn is not the only channel in town. Today, B2B buyers scroll TikTok for trends, join industry chats on Reddit, and watch how-to reels on Instagram. Do not miss where the real conversations (and more importantly) conversions are happening. This article dives into why platforms like TikTok and other social …
For industrial and technical B2B businesses, the sales cycle has always been complex. You’re not selling a one-click consumer product; you’re building trust, demonstrating expertise, and helping decision-makers justify investments that often involve multiple stakeholders. But the way buyers discover, research, and choose suppliers has changed. Most of this journey …
B2B SEO works differently than SEO in e-commerce or editorial environments. Search volumes are smaller, target groups more specific, and customer journeys significantly more complex. Instead of optimizing for mass, B2B search engine marketing is about precision, relevance, and strategic depth. At the same time, demands on SEO teams are …
Digital marketing is evolving rapidly. Artificial intelligence is at the top of everyone’s mind, bringing with it new trends that are making old strategies redundant. And yet, one efficient and future-ready cornerstone of the digital marketing mix remains: programmatic advertising. This article explains why and how you can successfully integrate …
You’re investing in online marketing, but the results aren’t meeting your expectations? Digital marketing can be a key growth driver when executed with structure, purpose, and data. Without this, it’s easy to rack up high costs with little return. In this article, we reveal the seven most common mistakes in …
Whether it’s Easter, a summer sale, or Black Friday – successful campaigns don’t start on the day of the event. Those who prepare in advance benefit from increased visibility, more efficient budgets, and less last-minute stress. In this post, we’ll show you how to strategically leverage key marketing moments throughout …
Why Diversifying to Alternative Search Engines Matters Google dominates search advertising, controlling over 90% of the market. While its reach and targeting capabilities are unmatched, this also means high competition and rising costs per click (CPC). Many industries face strict ad policies, limiting their flexibility. A multi-channel approach that includes …
Voice search is fundamentally changing how we interact with technology. Instead of typing, we now ask questions directly to our devices. However, while this development is gaining momentum worldwide, Switzerland remains hesitant. Why is that? And will this change soon? With advancements in artificial intelligence (AI), voice search is becoming …
