Google Business Profile, Google My Business or Google Maps Profile? Since 2022, Google’s free platform on which you can register your company and display it in Google search has been called Google Business Profile. The simple registration and verification process enables over 200 million businesses worldwide to increase …
Google Business Profile
Google Business Profile Tutorial: How to Create an Account
In this step-by-step tutorial we will show you how to get started with Google Business Profile: What exactly is Google Business Profile? Why should you sign up for Google Business Profile? Create a New Account Manage an Existing Account Good to Know What exactly is Google Business Profile? Google Business …
Digital Brand-Safety – Not a Luxury for Luxury-Brands
Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …
The Most Important SEO Features for Hotel Marketing
90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …
Better Together: How We Supported SMEs During the Crisis with Google My Business
The Corona Crisis hit SMEs especially hard. Businesses and offices had to shut down temporarily, restaurants had to limit their offers to take-away and delivery services, and some had to adjust their opening hours. Because of these limitations and changes, we at Amazee Metrics decided to help weather this crisis …
Google My Business Tutorial: 5 Tips for Improving Your Google My Business Profile
The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …
Google My Business Tutorial: How to Manage Multiple Location Groups
For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a Location Group (previously known as business accounts) which provides …
How to Gain New Customers with Google My Business Posts
Google My Business has become a crucial component for many companies when it comes to attracting new customers. Last year the service was extended by a useful function called “Google Posts”. This feature can be used to draw attention to offers, new products and events related to your company. …
6 Trends that Skyrocket Your SEO in 2018
We have landed in the year 2018. This is the year in which 2040 is closer than 1995. Let that sink in. This is also the year in which Elon Musk already sent his old car to Mars. At this very moment in orbit, there is a mannequin named Starman …
6 SEO and SEA Quick Wins for the Holiday Season
As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …
Five SEO basics your WordPress Plugin doesn’t take care of
It is a great CMS, it is by far the most popular platform to build your website on and everyone has heard of it: WordPress. One of the benefits of WordPress is that there is always a plugin that can solve your problem, also for SEO. We have shown you what …
5 Tips for Improving Your Google My Business Profile
The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …