Data Strategy

The first step of any Analytics Project is to thoroughly understand your business model. Based on this information we are able to define your individual KPIs and conversion goals. We identify the strengths and weaknesses of your online marketing performance and make your success measurable. We also provide the strategy and concept for your reports – including tracking concepts and implementation plans.

Tool Evaluation

If you are looking for a Web Analytics software or a tool to track the user behaviour – as an independent consultant we will support you and evaluate the best tool for your requirements. We help you to define the relevant KPIs and set up the reports and dashboards you need to reach your marketing and revenue goals.

Attribution Modeling

Attribution Modeling tracks the conversions on your website that are generated from the various marketing channels. Each conversion is assigned a specific value, and with the right attribution model, the conversion is assigned to the most relevant marketing channel. This allows you to compare the performance of your online marketing channels at any time.

Marketing Dashboards for Barry Callebaut

For Barry Callebaut we created holistic marketing dashboards showing data from all marketing channels to enable data-driven marketing decisions.

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New Web Analytics Software for ZVV

In our tool evaluation we analysed several web analytics tools to find the software best suited to the requirements defined by ZVV.

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Stakeholder Dashboards for Sonova

For Sonova, the holding company of several hearing aid brands, we created several stakeholder dashboards.

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