Data Strategy

The first step of any Analytics Project is to thoroughly understand your business model. Based on this information we are able to define your individual KPIs and conversion goals. We identify the strengths and weaknesses of your online marketing performance and make your success measurable. We also provide the strategy and concept for your reports – including tracking concepts and implementation plans.

Tool Evaluation

If you are looking for a Web Analytics software or a tool to track the user behaviour – as an independent consultant we will support you and evaluate the best tool for your requirements. We help you to define the relevant KPIs and set up the reports and dashboards you need to reach your marketing and revenue goals.

Attribution Modeling

Attribution Modeling tracks the conversions on your website that are generated from the various marketing channels. Each conversion is assigned a specific value, and with the right attribution model, the conversion is assigned to the most relevant marketing channel. This allows you to compare the performance of your online marketing channels at any time.

Rolling out Server-Side Tracking for Zühlke

We implemented a server-side tracking system for Zühlke, improving data quality and ensuring compliance with data protection regulations.

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Migration of the web analytics environment for ETH Zurich

We successfully migrated the web analytics environment for ETH Zurich and adapted it to meet increased requirements.

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Chicorèe adjusting to the New Swiss Data Protection Act

For Chicorée, we developed a comprehensive data protection concept that documents internal data processing activities and ensures compliance with the new Swiss Data Protection Act.

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