For most people, the holidays are associated with family, friends, and relaxation – but for many marketing experts, this period brings added stress, as campaigns need to be specifically managed and optimized. With the right automations, you can plan the majority of your campaign work in advance and focus on …
Data-driven marketing should be the norm these days. Unfortunately, data collection is becoming increasingly difficult and has to deal with various challenges. For a start, data collection is severely restricted by ad blockers. Data collection is also affected by the new data protection regulations and by technical restrictions such as …
Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …
Discover how you can fully leverage the potential of your online advertising campaigns during the holidays with specially developed Google Ads scripts and automated rules. From real-time bid adjustments to precise budget management tools, learn how to make your ads dynamic and responsive, surpass the competition, and achieve outstanding holiday …
Organizing and aggregating leads and inquiries across all marketing channels is a challenge for many businesses. In this blog post, we will show you how to connect your Google Ads account with HubSpot. Once the two tools are fully integrated, you can set up and benefit from HubSpot’s many features, …
If you are a Google Ads marketer, you are most likely already planning your 2023 strategy. To keep you updated with the latest innovations, we’ve made a list of the 5 biggest Google Search trends to expect next year and give you some tips on how to stay ahead of …
What are Google Ads Scripts? The official product definition by Google explains Google Ads scripts as, “a way to programmatically control your Google Ads data by using simple JavaScripts in a browser-based IDE.”. [1] Put simply, a Google Ads script allows you to automate common procedures or repetitive tasks in …
In our previous post, we talked about Conversational Marketing and how creating a live conversation experience online can help your business to grow reputably and sustainably. Now, let’s add Chatbots and automation to the process so you don’t waste your time with repetitive tasks. What is a chatbot? A …
Have you noticed that users have started demanding more from their online experience? For many, a website is the first and only way a potential customer will interact with a business. What they experience online can be fundamental to their perception of your brand or a purchase decision. Now, would …
