As we approach a significant shift in digital analytics with Google phasing out third-party cookies next year, organizations are facing the need to adapt and innovate. In this blog post, we are exploring the move toward server-side tracking, a solution where a server is placed in between your website and …
In today’s digital landscape, understanding user behavior and making data-driven decisions is paramount for businesses seeking success. The realm of analytics tools has expanded significantly, offering a plethora of options to glean valuable insights from user interactions. In this blog post, we delve into a comparative analysis of some of …
We are very proud to announce that we are now Preferred Partner and top implementation partner of JENTIS, the Data Capture Platform from Austria. Advance Metrics has been working with JENTIS, the technology leader in server-side tracking, since 2022. Since last year, we are a Preferred Partner of JENTIS and …
As a digital marketing professional, the ever-evolving landscape of technology and data analytics is what keeps my job dynamic and exciting. So, when the news came that Google would be sunsetting Universal Analytics and ushering in Google Analytics 4 (GA4), I knew that a new challenge was about to begin. …
In the data-driven landscape of today’s business world, maximizing the potential of analytics tools is crucial for making informed decisions and gaining a competitive edge. While Google Analytics 4 (GA4) has been a valuable source of insights for website and app analytics, its data retention limitations have left businesses craving …
As website owners and managers, understanding how users interact with our webpages is essential to improving user engagement and driving conversions. Traditionally, scroll tracking has been a popular method of monitoring user behavior, but a newer alternative is gaining popularity: viewport tracking. What is viewport tracking? Viewport tracking is a …
In one of our articles, we already mentioned the advantages of using BigQuery to get complete access to your data compared with the GA4 interface. In this article, we propose to touch on another case in which BigQuery gives odds to GA4 – this is the use of data to …
Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Google has announced, there will be automatically created GA4 properties for all accounts that do not have …
Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …
If you are actively involved in online marketing in Switzerland, this upcoming year will bring some major changes. You should keep these two events saved in your calendars: July 1st 2023: Google will replace Universal Analytics with Google Analytics 4. September 1st 2023 the new Swiss Data Protection Act comes …
Since our latest news on Google Analytics 4 and Data Retention in GA4 there has been a lot of developments in the world of Google Analytics. Below, you will find the most important updates and announcements by Google about their analytics tool. Google Analytics 4 can now be linked to …
What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …
