Takeaways from Piano Live 2023 in Paris

From November 14th to 16th, we found ourselves amidst the bustling business hub of Paris, attending the Piano Academy conference along with 500 other industry professionals. The event unfolded with a series of insightful discussions, practical sessions, and a spotlight on the latest trends in online marketing and web analytics. …

Beyond the Binary: Empowering Women in Tech at HerHack

In the heart of November, I found myself immersed in the vibrant atmosphere of the HerHack event at Fachhochschule in Brugg-Windisch. The gathering, now in its third year, proved to be a melting pot of inspiration, innovation, and a powerful testament to the intersection of technology and sustainability. I, like …

Do I actually need a cookie banner now?

Teaser Bild Cookie Banner Webinar

Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …

Successful Online Marketing with GDPR

Christina Meyer 2

We were happy to welcome our clients to the yearly Amazee Summer BBQ last Thursday and enjoyed good food and sunny weather. To kick off the evening, we had prepared three trend talks. My colleagues from Amazee Labs gave insightful presentations about “Testing for Success” (Mayce) and Bring Your Website to the …

Performance Optimization for AdWords Shopping Campaigns

How to Use Google Ads in Healthcare Marketing

As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year’s Swiss Online Marketing Exhibition (SOM). In our presentation about Google Shopping, we showed how shopping campaigns with Google AdWords work. We also outlined the optimization possibilities in the Google Merchant …

How to Create a Successful Online Marketing Mix

Evelyn Thar at SOM16

Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback. Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach. Check out the slides below if you missed the presentation.  

SOM 2016 Recap – The Metrics Wheel of Fortune – Day 1

SOM 2016 Recap Amazee Metrics

Once again the annual Swiss Online Marketing Expo SOM opened its doors for two days of sharing online-marketing expertise. We had a lot of fun on the first day and are looking forward to the second day. Thanks to all participants in our Metrics Wheel raffle on day 1, we …

Creating Powerful Remarketing Lists with Google Analytics

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing. In the second part I outlined the remarketing possibilities with Google …

Visit Us at the Swiss Online Marketing Exhibition 2016

Evelyn Thar SOM 2015

It is already time for this year’s Swiss Online Marketing (SOM) Exhibition in Zurich, which will take place on April 13-14, 2016. As last year we are happy to be part of it. Our Booth Visit us at our booth E.02 in hall 1. We look forward to answering your …

Personalization and User Tracking


The topic of last week’s WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking. Based on the tools Webtrekk and intercom.io we showed how to setup personalized user interaction and customized marketing campaigns. What is Personalization? Personalization can be split up in …

The Swiss Online Marketing Exhibition 2015

The Amazee Metrics team at our booth at SOM 2015

On the 15th and 16th of April, Amazee Metrics had its own booth at the Swiss Online Marketing Exhibiton (SOM) in Zurich. We enjoyed a successful exhibition and met many new people. On the first day Evelyn Thar gave a presentation about SEO performance measurement. We were very pleased by the …

Amazee Metrics at the SOM 2015

Evelyn Thar at the SOM 2015

We have fun at the first day of the Swiss Online Marketing exhibtion in Zurich. We are happy to see the big interest in our booth and our services. Big audience for our CEO‘s presentation. Messbarkeit der seo performance som 2015 15-04 from Evelyn Thar