Google Ads Scripts and Slack: Never miss a critical notification

webhook slack

What are Google Ads Scripts? The official product definition by Google explains Google Ads scripts as, “a way to programmatically control your Google Ads data by using simple JavaScripts in a browser-based IDE.”. [1]  Put simply, a Google Ads script allows you to automate common procedures or repetitive tasks in …

Why You Should Use Performance Max Campaigns on Google Ads

Channels for Performance Max Campaigns

Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a  single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …

E-Commerce Marketing: Strategies for your Online Shop

Ecommerce

E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …

Google Ads Smart Bidding: Using Machine Learning to Optimize

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing is how to ensure you are optimizing your campaigns and seeing the best results with the budget you invest. An increasing number of tools and marketing platforms are using machine learning to try and simplify these optimization processes – at the forefront …

Instagram ads and how to implement them successfully

With 1.16 billion monthly active users, Instagram is one of the largest social media platforms in the world. With Instagram ads, you now have a wide range of options to target users along the marketing funnel and increase your brand awareness. This blog post will show you which ad formats …

Google Ads Tutorial: How to Create Dynamic Search Ads

In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …

DV360 – 5 reasons for Display & Video 360 campaigns

DV360

What Exactly is DV360? Display & Video 360 (DV360) is part of the Google Marketing Platform (GMP). It offers a wide range of data-driven campaign opportunities. In this post, we present the most important reasons to run a campaign in Display & Video 360. Targeting Opportunities DV360 offers 3rd party …

Google Ads Tutorial: How to Create Labels in Google Ads Editor

Google Ads Editor Overview

The Google Ads Editor has a convenient and helpful function: The ability to create and set labels. It is much easier to structure and organize campaigns, ad groups, ads, and keywords into categories with labels. In to following, we explain how to create labels and how you can use them. …

iOS 14 Privacy Update – Just Data Loss and Tracking Issues?

iPhone with new Privacy Reminder pop-up open

Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …

Universal App Campaigns (UAC) with Google Ads

Universal App Campaigns with Google Ads

Universal App Campaigns (UAC) in Google Ads are perfect for generating new users and moving them to interactions. Benefit from this by making your mobile app better known with campaigns in Google Ads and encouraging installations and interactions. To keep an eye on performance, you should use conversion tracking for …

Online Advertising for Pharmaceutical Marketing

Pharma Marketing Google Microsoft Facebook

Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …