The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …
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How to Combine SEO and SEA for Maximum Impact
The exposure of a company on the internet plays a crucial role in its success. With the ever-growing importance of online marketing, it has become essential to have a strong presence in search engines. This is where Search Engine Optimization (SEO) and Search Engine Advertising (SEA) come into play. SEO …
Smart Bidding in Google Ads
The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …
7 Google Ads Editor Tips & Tricks to Help You Use It Like a Pro
Google Ads Editor is a powerful tool that allows you to manage and optimize your Google Ads campaigns with ease. However, if you’re not familiar with its features and functions, it can be a bit overwhelming. That’s why we’ve put together a list of the 7 most commonly used functions …
5 Google Search Trends to expect in 2023
If you are a Google Ads marketer, you are most likely already planning your 2023 strategy. To keep you updated with the latest innovations, we’ve made a list of the 5 biggest Google Search trends to expect next year and give you some tips on how to stay ahead of …
Google Ads Scripts and Slack: Never miss a critical notification
What are Google Ads Scripts? The official product definition by Google explains Google Ads scripts as, “a way to programmatically control your Google Ads data by using simple JavaScripts in a browser-based IDE.”. [1] Put simply, a Google Ads script allows you to automate common procedures or repetitive tasks in …
Why You Should Use Performance Max Campaigns on Google Ads
Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …
E-Commerce Marketing: Strategies for your Online Shop
E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …
Google Ads Smart Bidding: Using Machine Learning to Optimize
One of the most common questions asked about online marketing is how to ensure you are optimizing your campaigns and seeing the best results with the budget you invest. An increasing number of tools and marketing platforms are using machine learning to try and simplify these optimization processes – at the forefront …
Instagram ads and how to implement them successfully
With 1.16 billion monthly active users, Instagram is one of the largest social media platforms in the world. With Instagram ads, you now have a wide range of options to target users along the marketing funnel and increase your brand awareness. This blog post will show you which ad formats …
Interesting Facts You Should Know About The (New) Google Ads Interface
Towards the end of 2016, Google presented the new Ads interface for the first time. It was finally rolled out during the middle of 2017. In this blog post, we will update you on what changes have been made since and what this means in terms of user-friendliness. Why are …
Google Ads Tutorial: How to Create Dynamic Search Ads
In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …