In a previous post, we have pointed out the importance of an effective remarketing strategy for your online marketing campaigns. A crucial aspect of a successful full-funnel marketing strategy is using website data to precisely define your audience and optimize your remarketing campaigns. With a well-organized database, you can display …
Remarketing is an indispensable strategy for engaging customers throughout their entire customer journey. It allows you to re-engage with people who have already interacted with your brand, drawing their attention back to your offer and guiding them towards conversion. Basic Concept for Remarketing in the Marketing Funnel As a brief …
Why Consent Mode is necessary for your advertising accounts Data protection might not be the trendiest topic in digital marketing, but it is essential. Companies must not only comply with legal requirements, but also gain and maintain the trust of their customers. Even the largest technology companies need to adapt. …
The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …
Discover how you can fully leverage the potential of your online advertising campaigns during the holidays with specially developed Google Ads scripts and automated rules. From real-time bid adjustments to precise budget management tools, learn how to make your ads dynamic and responsive, surpass the competition, and achieve outstanding holiday …
The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …
The exposure of a company on the internet plays a crucial role in its success. With the ever-growing importance of online marketing, it has become essential to have a strong presence in search engines. This is where Search Engine Optimization (SEO) and Search Engine Advertising (SEA) come into play. SEO …
The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …
Google Ads Editor is a powerful tool that allows you to manage and optimize your Google Ads campaigns with ease. However, if you’re not familiar with its features and functions, it can be a bit overwhelming. That’s why we’ve put together a list of the 7 most commonly used functions …
If you are a Google Ads marketer, you are most likely already planning your 2023 strategy. To keep you updated with the latest innovations, we’ve made a list of the 5 biggest Google Search trends to expect next year and give you some tips on how to stay ahead of …
What are Google Ads Scripts? The official product definition by Google explains Google Ads scripts as, “a way to programmatically control your Google Ads data by using simple JavaScripts in a browser-based IDE.”. [1] Put simply, a Google Ads script allows you to automate common procedures or repetitive tasks in …
Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …
