What is Personal Data?
Personal data is data with which a person can be identified. However, it is sufficient if the data at hand makes it possible to distinguish one person from another (singularization).
Cookies are defined as personal data in the new data protection laws, which means that you need the consent of your website visitors if you want to collect and process cookies. A cookie banner with an associated consent management system is therefore essential.
Data Scheme & Data Management
Do you know which customer data you collect and process at the various customer touch-points in your company? A comprehensive data scheme gives you a good overview here and includes your customer data from marketing, IT and all customer interfaces.
With server-side tracking, you can have sovereignty over the data that you collect on your website and decide for yourself which data you pass on to third-party providers.
Don’t look at personal data in isolation on your website, but create smart data management where your analytics setup and consent management solution work together in a well-structured data concept that complies with current data protection laws.
We have been providing data protection consulting services since 2018, combining our technological know-how with legal expertise. Thanks to our many years of experience in the analytics sector, we know what to look out for to ensure that your customer data is collected in compliance with data protection laws.