Hey there, I’m Natalia, Head of Online Marketing at Advance Metrics and I wanted to share with you the beginning of our journey towards sustainability in our company. As an online marketing agency, we understand the impact our actions have on the environment and society as a whole. We believe …
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Earth Day – What to Look Out for in Marketing
Earth Day, when stakeholders of all industries unite to advance sustainability, is coming up. The demand for bold, creative and innovative ideas is on the rise. Previously, we wrote about Dos and Don’ts of Sustainable Marketing. Now we would like to show you how to integrate Earth Day into your …
Webinar: The New Swiss Data Protection Act – JENTIS & Advance Metrics
In our webinar together with JENTIS, we explained how companies can use server-side tracking to set up their analytics and marketing automation software in a privacy-compliant way to comply with European GDPR and the new Swiss Data Protection Act. Our speakers from JENTIS and Advanced Metrics provided valuable insights on …
Google BigQuery – When Google Analytics Reports Are Not Enough
In one of our articles, we already mentioned the advantages of using BigQuery to get complete access to your data compared with the GA4 interface. In this article, we propose to touch on another case in which BigQuery gives odds to GA4 – this is the use of data to …
How to Use Structured Data for SEO
Structured data is an important element of successful search engine optimization (SEO). It helps search engines to better understand your website and make your content more relevant for potential visitors. In this blog post, you will learn why you should use structured data and how it will benefit your website’s …
Smart Bidding in Google Ads
The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …
Google Analytics 4 & Looker Studio: Latest Releases
Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Google has announced, there will be automatically created GA4 properties for all accounts that do not have …
Maximizing Your Visibility: How to Show Your Favicon in Google Search
What You Need to Know about Favicons A favicon, short for “favorite icon” is a tiny icon that appears next to a website’s title in a browser. It serves as a visual identifier for the website and helps users quickly find and navigate to it in bookmarks, home screens or …
6 Steps of SEO
Different SEO elements need to be combined in order to achieve high ranking positions in the Search Engine Results Pages (SERPs). Our infographic shows the 6 steps that should be part of a successful search engine optimization. Step 1: Off-Site SEO Analysis An extensive keyword analysis is the …
7 Google Ads Editor Tips & Tricks to Help You Use It Like a Pro
Google Ads Editor is a powerful tool that allows you to manage and optimize your Google Ads campaigns with ease. However, if you’re not familiar with its features and functions, it can be a bit overwhelming. That’s why we’ve put together a list of the 7 most commonly used functions …
Analytics Monitoring – Stay Informed at All Times With Custom Alerts
What are Custom Alerts, what are they used for, and what are the benefits of a professionally set up Analytics Monitoring? At Advance Metrics, we set up the individualized Custom Alerts for our clients and use Analytics Monitoring to monitor the smooth operation of your tracking setup. What are …
How to Connect HubSpot with Google Ads
Organizing and aggregating leads and inquiries across all marketing channels is a challenge for many businesses. In this blog post, we will show you how to connect your Google Ads account with HubSpot. Once the two tools are fully integrated, you can set up and benefit from HubSpot’s many features, …