Advance Metrics’ AI Visibility Index reveals who shows up in the answers of the major AI models, who doesn’t, and why that’s becoming a competitive question for every brand. More and more people no longer turn to a search engine like google with their insurance questions. They ask ChatGPT, Gemini, …
AI
AI Max 2026: Where It Works and Where It Doesn’t
One year after Google launched its AI Max Search ad format, our ads specialists analyzed what’s actually working, and what isn’t. Three out of four Google Ads accounts that turn on AI Max for Search see no meaningful change in performance. That split hasn’t moved in the year since launch. …