The exposure of a company on the internet plays a crucial role in its success. With the ever-growing importance of online marketing, it has become essential to have a strong presence in search engines. This is where Search Engine Optimization (SEO) and Search Engine Advertising (SEA) come into play. SEO …
Analytics tools are essential for businesses to track and analyze their website traffic, user behavior, and other important metrics. Matomo and GA4 are two popular analytics tools that provide businesses with valuable insights into their website visitors and help them make data-driven decisions. In this blog post, we’ll compare and …
As website owners and managers, understanding how users interact with our webpages is essential to improving user engagement and driving conversions. Traditionally, scroll tracking has been a popular method of monitoring user behavior, but a newer alternative is gaining popularity: viewport tracking. What is viewport tracking? Viewport tracking is a …
After winning the public tender for the university-wide migration of the existing analytics software a year ago, we have now successfully completed the migration for over 300 users. We convinced ETH by proposing the analytics solution of Piano Analytics (formerly AT Internet) in combination with Google Tag Manager and have …
Hey there, I’m Natalia, Head of Online Marketing at Advance Metrics and I wanted to share with you the beginning of our journey towards sustainability in our company. As an online marketing agency, we understand the impact our actions have on the environment and society as a whole. We believe …
Earth Day, when stakeholders of all industries unite to advance sustainability, is coming up. The demand for bold, creative and innovative ideas is on the rise. Previously, we wrote about Dos and Don’ts of Sustainable Marketing. Now we would like to show you how to integrate Earth Day into your …
In our webinar together with JENTIS, we explained how companies can use server-side tracking to set up their analytics and marketing automation software in a privacy-compliant way to comply with European GDPR and the new Swiss Data Protection Act. Our speakers from JENTIS and Advanced Metrics provided valuable insights on …
In one of our articles, we already mentioned the advantages of using BigQuery to get complete access to your data compared with the GA4 interface. In this article, we propose to touch on another case in which BigQuery gives odds to GA4 – this is the use of data to …
Structured data is an important element of successful search engine optimization (SEO). It helps search engines to better understand your website and make your content more relevant for potential visitors. In this blog post, you will learn why you should use structured data and how it will benefit your website’s …
The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …
Google Analytics 4 and Looker Studio are still evolving. Keeping up with all of the new features can be challenging so we have summarized the latest updates that we think you should know: Google has announced, there will be automatically created GA4 properties for all accounts that do not have …
What You Need to Know about Favicons A favicon, short for “favorite icon” is a tiny icon that appears next to a website’s title in a browser. It serves as a visual identifier for the website and helps users quickly find and navigate to it in bookmarks, home screens or …
