Monitoring cross-channel campaigns effectively is crucial for optimizing performance and driving growth. Whether you’re running campaigns on social media, email, paid search, or other channels, a well-designed dashboard with KPIs (Key Performance Indicators) that make sense, serves as the heartbeat of your marketing strategy. A great KPI dashboard provides a …
Remarketing is an indispensable strategy for engaging customers throughout their entire customer journey. It allows you to re-engage with people who have already interacted with your brand, drawing their attention back to your offer and guiding them towards conversion. Basic Concept for Remarketing in the Marketing Funnel As a brief …
Data-driven marketing should be the norm these days. Unfortunately, data collection is becoming increasingly difficult and has to deal with various challenges. For a start, data collection is severely restricted by ad blockers. Data collection is also affected by the new data protection regulations and by technical restrictions such as …
The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …
What You Need to Know about Favicons A favicon, short for “favorite icon” is a tiny icon that appears next to a website’s title in a browser. It serves as a visual identifier for the website and helps users quickly find and navigate to it in bookmarks, home screens or …
Your social media campaign is not generating any conversions and you are faced with the question: to pause or not to pause? Before you label your campaign as unsuccessful, you should check the attribution model: Perhaps this campaign has contributed significantly to the success of another campaign and achieved a …
Website Personalization, or content personalization, is simply any process that personalizes your website, or website content, based on the individual website visitor. A good example of this is Amazon. Amazon directs you to the appropriate Amazon site in your country puts the site in your preferred language and shows you …
Google recently added website personalization functionality to their conversion optimization tool, Optimize. With these functionalities you can customize your visitors’ experience on your website. Using information about their location, their device, or your campaigns you can change your site content to give them the very best experience possible. Until now …
After the recent warm temperatures it is difficult to get into the Christmas mood. It is however important to start early with the preparations, to ensure that your Google Ads are ready for the Christmas season. There are two important dates in November, which are essential in the lead-up to …
In the highly competitive world of AdWords, finding a way to lower the Cost-per-click is a vital and necessary step in competing with competitors and ultimately succeeding in your online advertising efforts. When it comes to lowering your cost per click, Quality Score is very important. Most advertisers understand Quality …
When strategizing your Content Marketing, you will probably start researching trends and you will follow this up with an extensive Keyword Research. That is great, but did you think about User Intent? It is the categorization of what users search online when they type their search term into a search …
A/B testing has the potential to significantly improve the performance of your website. You can make and test changes to your site without the need for development resources. Making sure only successful changes are implemented. Read our introduction to learn the basics of A/B testing and all its benefits. In …
