We are approaching a significant shift in digital analytics, with Google phasing out third-party cookies next year. Organizations are facing the need to adapt and innovate. One such innovation is server-side tracking, a solution where a server is placed in between your website and the marketing platforms that collect user …
In our last edition of “Wer hat Recht?”, we talked about customer data in e-commerce. Most e-commerce companies have probably increased their marketing budgets for Black Friday and the Christmas season so that they can reach as many new customers as possible with discounts and offers. In doing so, they …
Plausible is an intuitive, lightweight, and open-source web analytics platform. It is run with cookieless tracking and is fully compliant with EU’s GDPR, California’s CCPA, and UK’s PECR regulations. The service is made and hosted in the EU, utilizing European-owned cloud infrastructure. Plausible Analytics offers a privacy-centric solution for website …
Discover how you can fully leverage the potential of your online advertising campaigns during the holidays with specially developed Google Ads scripts and automated rules. From real-time bid adjustments to precise budget management tools, learn how to make your ads dynamic and responsive, surpass the competition, and achieve outstanding holiday …
The holiday season approaches, which means it’s crucial to gear up your online marketing for Christmas. Google searches for “Christmas present ideas” starts to pick up as early as August and by November, shoppers around the world have already completed 21% of their holiday shopping. This shift in behavior highlights …
Looker Studio Pro, the premium iteration of Looker Studio, introduces a host of distinctive features and enhancements that set it apart from its counterpart. This article delves into the core distinctions that define Looker Studio Pro, highlights the exclusive elements that set Looker Studio apart. Discover how the paid subscription …
1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …
Data privacy is a paramount concern in all areas of online marketing. Switzerland, known for its strong data and privacy protection traditions, passed a new Data Privacy Act that significantly impacts how marketers collect, store, and process personal data. In this blog post, we will delve into the five key …
In today’s digital landscape, understanding user behavior and making data-driven decisions is paramount for businesses seeking success. The realm of analytics tools has expanded significantly, offering a plethora of options to glean valuable insights from user interactions. In this blog post, we delve into a comparative analysis of some of …
In our last edition of “Wer hat Recht?”, we discussed the legal requirements for email-marketing and newsletters. The Key Takeaways from our discussion: Due to the new Swiss Data Protection Act, you don’t need to obtain user consent again to send newsletters to your existing database. (Of course, only if …
Over the last months, we have noticed a persistent theme in digital marketing: How are marketers expected to run data-driven campaigns within the confines of new data privacy laws? How are marketers supposed to go on without third-party cookies? Enter Data Clean Rooms – a secure data management tool that …
We are very proud to announce that we are now Preferred Partner and top implementation partner of JENTIS, the Data Capture Platform from Austria. Advance Metrics has been working with JENTIS, the technology leader in server-side tracking, since 2022. Since last year, we are a Preferred Partner of JENTIS and …
