Display & Video 360
Programmatic Advertising is the ideal tool to automate awareness campaigns and fill your marketing funnel with different channels. On Google’s marketing platform, DV360 lets you combine various publishers and advertising platforms (Teads, Spotify, etc.) to maximize your reach. With DV360 you can displays your campaign in unique places like TV or radio that used to be only available for dedicated media buyers. Furthermore, It will identify customers for you (in different stages of process) and offers a high control of targeting. You can read more about it in our blog: DV360 – 5 reasons for Display & Video 360 campaigns.
You can integrate multiple search engine advertising platforms (e.g., Google Ads, Microsoft Ads, Yandex, Baidu, and more) into one platform to have better visibility and control over the performance of all your SEA channels (SA 360). This way, insights from one platform can be applied to other platforms quickly and effortlessly.