As website owners and managers, understanding how users interact with our webpages is essential to improving user engagement and driving conversions. Traditionally, scroll tracking has been a popular method of monitoring user behavior, but a newer alternative is gaining popularity: viewport tracking. What is viewport tracking? Viewport tracking is a …
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Successful Rollout of New Web Analytics Software for ETH Zurich
After winning the public tender for the university-wide migration of the existing analytics software a year ago, we have now successfully completed the migration for over 300 users. We convinced ETH by proposing the analytics solution of Piano Analytics (formerly AT Internet) in combination with Google Tag Manager and have …
Analytics Monitoring – Stay Informed at All Times With Custom Alerts
What are Custom Alerts, what are they used for, and what are the benefits of a professionally set up Analytics Monitoring? At Advance Metrics, we set up the individualized Custom Alerts for our clients and use Analytics Monitoring to monitor the smooth operation of your tracking setup. What are …
Google Data Studio becomes Looker Studio
The data visualization tool Google Data Studio has been renamed Looker Studio. Many of the functionalities remain, however through the announcement of the Looker Studio Pro tier, some functions will certainly be subject to a subscription fee. Google itself writes about the rebranding: “Data Studio is now Looker Studio. With …
The new Google Helpful Content Update: What it means for your website
What is the Helpful Content Update exactly? Google has confirmed that the helpful content update has been live since September 9th, following the announcement on August 25th. The new Google update specifically targets “content created primarily to rank well in search engines, rather than to help or inform people.” In …
What’s new in Google Search Console?
It has been more than 3 years since the new Google Search Console was released for general use. We last covered this topic in November 2018 in our blog post “The New Google Search Console”. As we all know, three years is an eternity in the Digital field and applications, …
Data protection points to check before choosing a web analytics tool
Data protection is increasingly becoming a larger topic year by year. With the General Data Protection Regulation (GDPR) the shift started in the European Union (EU) but it influences businesses all over the world now. Hence, it is important to stay up to date on the constantly changing regulations. GDPR …
Five Tips for Successful Remarketing in Google Ads
In previous blog posts on remarketing, we mainly discussed the functions of remarketing and successful campaign implementation in Google Ads. This blog post will go one step further and provide five tips for successful remarketing campaigns in Google Ads. 1) Variety of Creatives When setting up remarketing campaigns, we recommend setting …
Google Tag Manager Tutorial Part 4: Tracking Form Submissions – Advanced
In Part 3 of our updated Google Tag Manager Tutorial, we covered form tracking with the Form Submit Trigger, which is an easy approach to master contact form tracking. However, depending on the form’s code and its technology, this might not always work. This can be linked to on-site JavaScript …
Is Cookieless Tracking the Future of Web Analytics?
To comply with new privacy legislations, like GDPR and the Swiss DPA, and to be in line with the now global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. We recently wrote a blog post about this. Additionally, even if the …