The Default Channel Grouping Report in Google Analytics provides a good overview of a website’s traffic sources. Intuitively, you would assume to find the sessions from Google AdWords in the channel Paid Search. But this is not correct if your AdWords ads also appear in the Display Network. In this …
Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …
Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports. This allows you to segment AdWords Search Queries by the number of words in the query. This way you can easily see how short queries with only a few keywords perform differently …
Google Analytics is testing some new features that could be very useful to understand user behavior: Active Users and Cohort Analysis. Active Users The Active Users report shows a quick overview of the number of users that have had at least one session daily, weekly and monthly. This is …
Attention Google Analytics users! Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company. The account is the top level access to Google …
The Google Analytics blog recently announced the launch of a Google Analytics Demos & Tools resource site where users can find full examples of how you can use Google Analytics features in amazing ways and some handy tools to make working with Google Analytics simpler and faster. Here are some …
How can you use Google Analytics to identify the areas where your site is most successful at conversion and areas where it needs to be better optimized? Fortunately, as a recent Search Engine Watch article points out, Google Analytics provides built-in Converters and Non-Converters segments that let you see the …
Google Analytics offers real-time reports to monitor activities on your website as they happen. We show you how to use these reports to gain meaningful insights. Testing of Email Campaigns When you are creating an email campaign and link to website, you should attach UTM parameters to your links, so …
In the last couple of days Google has announced various new features for Google Analytics. To give you an overview, we would like to present three improvements: Demographics and interest reports are now available for mobile apps Dynamic remarketing available for all verticals Benchmarking Demographics and Interest Reports for Mobile …
If you are responsible for the Google Analytics accounts, you know you cannot have Google Analytics open in the browser and actively monitor the activities 24/7. But you would like to stay posted on traffic spikes or conversion drops so you can react quickly. In Google Analytics there are “Custom …
