Part 3: Form Submissions An updated version of this blog post was published. In the third part of our updated Google Tag Manager Tutorial for GTM Version 2, we show how to track form submission. Tracking forms with Google Tag Manager is a particularly useful technique when your website does not show …
An updated version of this blog post was published. In Part 1 of our updated Google Tag Manager Version 2 tutorial, we showed you how to track outbound links. If you have not already read it, please at least have a look at the introduction: all the requirements described apply here …
An updated version of this blog post was published in March 2020. Last year we published a Google Tag Manager Guide to help you start using Google Tag Manager for event tracking. Since then, Google has upgraded all Google Tag Manager accounts to Version 2. This updated Google Tag Manager …
The Google Search Console, formerly known as Google Webmaster Tools, provides two new reports about the indexing of mobile app content. Adding the App In order to use the new reports, you need to have an Android app. Add your mobile app to the Google Search Console by following the …
Amazee Metrics’ recent blog post, Web Analytics Tutorial: Creating Remarketing Lists with Universal Analytics – Part 1, introduced remarketing features in Google Analytics and how to think about defining remarketing audiences. Now Part 2 will show you how to configure those audiences. Configuring Remarketing Audiences To create your own audience, …
Amazee Metrics’ recent blog post, Remarketing with Google AdWords – Part 1, introduced the topic of remarketing and gave instructions on creating remarketing lists in AdWords. But did you know that you can also create remarketing lists in Google Analytics? Google Analytics gives you access to more advanced options than …
All Google Tag Manager accounts will be upgraded automatically to Version 2 after June 1, 2015. If you are a Google Tag Manager user, it is time to start thinking about how you will manage this change. You can chose to do nothing and your account will be automatically upgraded, …
Exactly a week ago, Google started rolling out the mobile-friendly algorithm. After one week we can already see some impacts of Mobilegeddon. Winners and Losers Even though the algorithm update is not fully rolled out yet, Searchmetrics published a first evaluation of the winners and losers on Friday. This data is …
In an earlier blog post we covered how to integrate your YouTube web analytics into Google Analytics. To find out who is watching your videos and how you can generate more views and interactions you can turn to YouTube Analytics. Its reports tell you who your viewers are, where they …
Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices. In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics. Focusing on using Google Analytics for Android apps, …
