With Google Webmaster Tools Google offers lots of useful features for website owners for free. When used properly, it is a powerful tool for SEO. We have gathered 9 features you really should be using for your website. To gain access to Google Webmaster Tools, you need to add your website …
In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …
User Engagement Metrics measure what users are actually doing with your website, and how. Web analytics platforms like Google Analytics offer some standard engagement metrics like Average Time on Page, Session Duration, or New Users and engagement reports like the Frequency & Recency Reports. These are a good start, but …
2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions. Now is a good time to consider your analytics setup, so that you can …
Google has refreshed Tag Manager’s user interface which makes the tool more powerful and easier to use. Here are 6 facts you need to know about the update. 1. Only New Accounts The new UI is only usable for new accounts. You can access the new UI at http://tagmanager.google.com/, which …
If you want to track forms that are loaded and sent through AJAX, you will face two obstacles: You have to wait for the elements that are loaded through AJAX The default action of buttons and links is prevented We show you how you can track such forms using Google Tag …
Part 4: Contact Forms UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. In this fourth and last part of our Google Tag Manager Guide, we demonstrate how to track one …
Part 3: Newsletter Subscriptions UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. In the third part of our Google Tag Manager Guide, we introduce a new type of event: form …
UPDATE (27.8.15): This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. Part 2: Downloads In Part 1 of our Google Tag Manager Guide we showed you how to set up tags and …
UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. Part 1: Outbound Links Even though Google Tag Manager is a relatively easy way to manage snippets of tracking code for …
