Last week, Google launched a new Google Webmaster Tools report: Search Analytics, which replaces the former Search Queries report. The data in the new report is more accurate and allows a better analysis of your data due to filter options. The Search Analytics Report To look at the new report, …
Player Analytics, a set of analytics reports for game developers, will soon come to Google Play Games. Google announced that this service will launch in the next few weeks as part of a set of new features for Google Play Games and Admob. Player Analytics will help developers better understand …
Google Search Console is Google’s free SEO platform that allows you to monitor the visibility of your website in Google search results. Google Search Console also helps to identify and solve issues that arise from your website regarding the indexing, ranking and displaying of your pages on the search results …
In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …
The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …
Plausible is an intuitive, lightweight, and open-source web analytics platform. It is run with cookieless tracking and is fully compliant with EU’s GDPR, California’s CCPA, and UK’s PECR regulations. The service is made and hosted in the EU, utilizing European-owned cloud infrastructure. Plausible Analytics offers a privacy-centric solution for website …
In today’s digital landscape, understanding user behavior and making data-driven decisions is paramount for businesses seeking success. The realm of analytics tools has expanded significantly, offering a plethora of options to glean valuable insights from user interactions. In this blog post, we delve into a comparative analysis of some of …
Companies risk losing access to valuable digital data due to the technical precautions of many browsers (for example Safari and Firefox default cookie blocking) as well as the explicit lack of consent from users. This loss of data has been a concern for many years and is accelerating due to …
Discover the strengths and weaknesses of GA4 and Piano Analytics to make an informed decision for your business. In the digital age, analytics has become a crucial aspect of every business. As the saying goes, “you can’t improve what you can’t measure.” With a vast array of analytics tools available …
Adobe Analytics is an analytical tool that gives you valuable insights into your website visitors’ behavior. It provides a variety of metrics, based on an extensive measurement framework, and takes into account website traffic, engagement, and sales. It is designed to help you answer questions related to user location and …
