Did you ever wonder what the web analytics data of your competitors might look like? Then, you might be interested that Google has announced to make benchmarks for many industries available. But these benchmarks are only disposable if the option “Anonymously with Google and others” in the Basic Settings (under …
Beside the “real” visitors coming to your website also automated bots and spiders hit your site. These bots can come from search engines indexing your website or are other automated services checking if new content was added to your site for example. The problem is that these bots can increase …
UPDATE 2.4.2014: Universal Analytics is out of Beta! According to the official Google Analytics blog, “all the features, reports, and tools of Classic Analytics are now available in the product”. If you were waiting for the remarketing and demographics features we wrote about below to become available, your wait is …
UPDATE January 20, 2015: All new Google Analytics accounts can now only use Universal Analytics, which is now the officially supported version of Google Analytics. The classic “Google Analytics” referred to in this post is no longer recommended. See Web Analytics Tips for 2015 for more information. Universal Analytics is the new …
Content Experiments is a free tool provided by Google Analytics that helps to test different versions of a web page and select the one with the higher engagement or conversion rate for a specific goal. It allows testing multiple different versions of the same page simultaneously. In order to start …
Google Analytics works fine for small and medium-sized websites, but for accounts with big data volumes Google uses sampling to make the data processing faster. The default Google Analytics reports are always unsampled. Sampling takes effect when a custom filter, advanced segment or secondary dimension is used, or a custom …
Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial. In the first part of this post, we discussed how to configure Google Docs and connect it with a Google Analytics account. In the …
Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial. As web analytics are becoming more and more important for many companies, the daily workload of analysts is increasing. Many times the …
Goal creation is probably the most important step during the setup of Google Analytics. Goals measure the relevant KPIs and the real efficiency of the website as well as the value of the different marketing channels. It does not have to be an e-commerce website – even for non-transactional websites …
Last March, YouTube made its new designed, called YouTube One available to everyone. The new features are a new layout that works perfect on every type of screen and the ability to create customized lists of videos and present your content in a unique way. So, can you think …
