If you want to gain more control of your website and how it appears in the Google Search results, you need the Google Search Console. Google Search Console is a free service offered by Google that allows you to monitor your site’s appearance on Google. It doesn’t matter whether you …
Whether you are creating a new analytics implementation or trying to solve a problem with an existing one; testing and debugging is a vital part of the digital analytics process. It can be difficult at times to do this testing using just your analytics tool. Normal traffic to your site …
Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended. …
An updated version of this blog post was published. If you run a blog, content site or single page site then you should implement Scroll Tracking. As the name implies Scroll tracking will show how far down the page your users are scrolling. This will help you decide which type of …
For those who may not know; Ringo, the penguin, helps teach schoolchildren in Zurich about the public transport system. Ringo, being a penguin, is unable to fly. He needs public transport to help him get from place to place. We at Amazee Metrics, in an effort to help Ringo and …
Correctly tagging your marketing campaigns is the most important step you can take to measure marketing performance, after setting up a web analytics tool. Without good campaign tagging, marketers cannot know the real impact of their efforts. If you want to understand how much traffic came to your website from …
To gear up for Christmas shopping, Google has launched many new features for shopping campaigns in the past few months. We will show you the five most important developments for shopping ads in October and November 2015. 1. Shopping Assortment Report In the Google Merchant Center shopping assortment report you …
Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable? The good news is: nothing! Google’s bots are able to render Javascript and understand web pages like modern browsers do, even …
Tag manager tools allow you to quickly and easily add and update tags on your website. Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management …
Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as “not provided”. Since then the Google Search Console (formerly Google Webmaster Tools) is Google’s only real keyword data supplier. Since the beginning of August 2015 Google …
