In Part 2 of our updated Google Tag Manager Tutorial, we covered the tracking of download links. If you missed it, you may want to start here. In this third part, we will take a closer look at a very popular topic – Form submissions. Most marketers will be interested …
Whereas web tracking is quite common, mobile app tracking is not as popular (yet) but certainly as important. This guide will go through what exactly app analytics is and how to best choose the right tool for your tracking and data analysis. We have listed key topics for you to …
In Part 1 of our updated Google Tag Manager Tutorial, we covered the tracking of outbound (external) links. If you missed it, you may want to start here. In this second part, we will walk you through the process of setting up tracking for file downloads from your website. If you …
Since late 2018 Google Data Studio has added features that allow its users to create their own charts, graphs, and other visualization. These can then be shared with all other users to use as if they were built into Data Studio to begin with. This means that the ways in …
External links are links on your website that do not point to other pages on your site and users that click on them will be redirected away from the site. Often, we have no insight into exactly why someone leaves, however, we can get an idea of where they go …
Anyone running an e-commerce business should ensure that their site is performing, is always available, and is secure for the end-user. Numerous reports and dashboards can be built in Google Data Studio to support this. Google Data Studio also presents your data in an easily digestible format. Where do visitors …
According to a study from 2019 (in German), 40 percent of those surveyed have already used voice search in the previous year. Another study predicts that by 2020, more than half of all mobile search queries will already be attributable to voice searches. And: the trend is rising. Reason enough …
If you are using Google Tag Manager (GTM), Scroll Tracking can be accomplished in a few quick steps with the GTM built-in Scroll Depth Trigger making this a really simple task. Having implemented this many times over the last years, we discovered that the out-of-the-box GTM Trigger has some limitations. …
Google has recently launched a new Google Tag Manager feature, Custom Templates. This feature allows users to create new types of Tags and Variables for any other users to utilize. In this way, the custom templates can solve some problems that have arisen with GTM. Google Tag Manager, a Powerful …
There are many ways of filtering out bots and spam traffic in Google Analytics, the most common and easiest of which is to enable Google’s built in spider and bot filter. But what about if we want to see the traffic from bots, split out in a separate view? Understandably, …
