SEO Tutorial: Yandex Webmaster Tools

Yandex.Webmaster

The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools. If Russia is an important target country for your business and you are optimizing your website for Yandex, you should use Yandex.Webmaster. It gives you control …

Search Engine Optimization for Bing

SEO Scrabble

When it comes to search engine optimization, most people automatically think about Google. But how do you do SEO for the Yahoo! Bing Network? We will outline the relevance of Yahoo! and Bing and provide an overview of the tools and SEO factors for these search engines. Relevance of Bing …

Dark Social: Traffic from Social Media Might Be Higher Than You Think

dark social

“Dark social” is a term for traffic to your website coming from social media, but being displayed as “direct” in your analytics tool. Facebook and Twitter are trying to address the matter of misattributed traffic from social media with “link shims”. Before introducing “link shims”, it was estimated that 60% or …

SEO Ranking Factors for Germany in 2013

SEO Ranking Factors for Germany, 2013 version

The exact search engine ranking algorithms are a mystery, even for search professionals. We know for example that there are more than 200 ranking factors in the Google algorithm, but the exact mix remains unknown, as Google is anxious to not disclose the details. The annually report from Searchmetrics about …

Hello World

Evelyn Thar, George Papadongonas

The Amazee family is growing! We are happy to step next to Amazee Labs and provide your company with marketing services in the field of Web Analytics, Search Engine and Conversion Optimisation. How can Amazee Metrics make your online business thrive? We believe in data-driven web development: In the area …