UPDATE January 20, 2015: All new Google Analytics accounts can now only use Universal Analytics, which is now the officially supported version of Google Analytics. The classic “Google Analytics” referred to in this post is no longer recommended. See Web Analytics Tips for 2015 for more information. Universal Analytics is the new …
In part 2 of our online marketing tutorial we detail how to effectively use each online marketing instrument. 1. Basic instruments for every online marketing plan Search Engine Optimization: According to a recent study natural search is the key driver of website visits. Search Engine Optimization is therefore a critical success …
The web has become a relevant source that people of all age groups use to make informed buying decisions. This fact has even been confirmed by a recent global market research study. Thus, online marketing is integral to a complete and effective marketing plan. But what exactly is online marketing? For …
On Monday evening the second meetup of contentgourmets took place at Kafi Schoffel. While enjoying tasty tapas we talked about content marketing measurement. There are several different approaches to measure content marketing. Basic measurement frameworks measure the performance and the impact of content marketing in sales, lead generation and retention rates. Beside that the …
Google results are becoming more and more personalized and are affected by the user’s browsing history or the location. (See our blog post about context information). Optimizing a website for local search is therefore a critical process, especially for companies with local sales presence. Local SEO is not only limited …
It is obvious that the future of SEO is closely connected to the approach and query process of search engines. Google wants to deliver the best result and this means high quality websites. To achieve this, as much information as possible is taken into account. This means that the explicit …
A few weeks ago we analyzed the website of Zurich Open Air to optimize their conversion goals. In this case study the basic steps of a conversion optimization project will be shown based on a real and successful example with great results. A project to optimize the conversion goals is based on …
Universal Analytics is the latest version of Google’s analytics code, that introduces new features compared to Google Analytics and redefines the way data is tracked. The main changes are: New data collection methods: The old tracking code ga.js of Google Analytics is replaced by the new analytics.js tracking code of …
Content Experiments is a free tool provided by Google Analytics that helps to test different versions of a web page and select the one with the higher engagement or conversion rate for a specific goal. It allows testing multiple different versions of the same page simultaneously. In order to start …
Google Analytics works fine for small and medium-sized websites, but for accounts with big data volumes Google uses sampling to make the data processing faster. The default Google Analytics reports are always unsampled. Sampling takes effect when a custom filter, advanced segment or secondary dimension is used, or a custom …
Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial. In the first part of this post, we discussed how to configure Google Docs and connect it with a Google Analytics account. In the …
Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial. As web analytics are becoming more and more important for many companies, the daily workload of analysts is increasing. Many times the …
