Google Tag Manager: Tracking of AJAX Forms

Web Analytics

If you want to track forms that are loaded and sent through AJAX, you will face two obstacles: You have to wait for the elements that are loaded through AJAX The default action of buttons and links is prevented We show you how you can track such forms using Google Tag …

AdWords and the Multiscreen World: New Mobile Ad Formats

Search Engine Marketing Amazee Metrics

Within the next months new formats and tools will be available for AdWords to create mobile ads for the Display Network, the AdMob network and DoubleClick. The four new formats, Engagement Ads, TrueView Ads, Anchor Ad and Magazine Style Text Ad shall be easy to generate and work across devices.  …

Latest Google Algorithm Update: What You Need to Know About Panda 4.1

SEO blog post

A Google employee has announced an important SEO update last week: Google is rolling out an improved Panda algorithm. Unofficially the update is called Panda 4.1. According to the Google announcement additional signals have been discovered to help identify bad quality content. Small and medium-sized websites providing high quality content …

Google Analytics Benchmarks: Comparison With Your Competition

Web Analytics

Did you ever wonder what the web analytics data of your competitors might look like? Then, you might be interested that Google has announced to make benchmarks for many industries available. But these benchmarks are only disposable if the option “Anonymously with Google and others” in the Basic Settings (under …

AdWords Changes the Look of Mobile Ads

Search Engine Marketing

The steadily growing number of mobile internet usage challenges AdWords advertizers: The screens are fairly small and offer very limited space, users are on the way and in a hurry to find information as fast and easy as possible. To meet these requirements AdWords changes the appearance of mobile ads …

Your Business in Google – Google My Business

SEO blog post

Google My Business is the new Google service to present your business on Google Maps, in Google Search and on Google+. With Google My Business it is very easy to present your company. The complicated process with Google Places and Google+ Local is finally replaced by one account storing all …

Insights to Your Online Store with Dashboards

Insights to Your Online Store with Dashboards

To make considered decisions it is crucial to have a good set of data. In E-commerce there is a wide range of information, so it is important to filter the important data and read it correctly. We show you how you keep an overview of your E-commerce website in Google …

Google Grants – AdWords For Free?

Google Grants – AdWords For Free

Google Grants is the AdWords-Edition for Non-Profit-Organisations initiated by Google. NPOs willing to advertize on the internet can apply for this program that offers a grant of 10.000$ a month for AdWords. To check whether your charity organization is eligible for the program we recommend to carefully check the admission …

Google Does Not Provide Source for Basic Factual Data

SEO blog post

In Google search more and more search queries are answered directly by Google. Google mentions the source, but displays the information directly. A click on the link is therefore not necessary anymore. The query below is asking for the age of Simonetta Sommaruga. The answer is shown directly by Google. …

AdWords Callout Extension – Be Different from Your Competitors!

SEM and AdWords

Recently AdWords rolled out the callout extension, as an addition to classical extensions like location extension, which allows including more text in ads. Callout extensions do not contain links but can be used to communicate extra information concerning special services or special offers before potential customers click on the ad …

SEO Ranking Factors for 2014 for Germany and the U.S.

SEO

Two months ago we reported on the shortened study on SEO Ranking Factors for 2014 by Searchmetrics. Searchmetrics has released the final study on the Ranking Factors for Germany and the U.S. a couple of days ago. The Ranking Factors for Google Germany: Ranking Factors for Google U.S.: Comparison of the …

New Google Function For SEO: Search Box Integration

SEO blog post

Google has announced an important SEO enhancement: The search box within search results has been improved. The search box is now more prominent as it is placed above the sitelinks. In addition, it supports the autocomplete functionality and forwards users directly to the website’s internal search pages. With the search …