The results of search engine optimization (SEO) are usually visible only after several months.
So it is great when we can present our clients with positive results after a few short months.
Recently we were able to report such positive results to CSS Versicherung after five months of SEO work.
The starting point
- CSS Versicherung was struggling with the SEO visibility of its website, css.ch, facing fierce competition in the highly competitive insurance market.
- Our Off-Site SEO Analysis showed that CSS Versicherung ranked in the top five search results on Google.ch for only a few of its main keywords. For some keywords it did not even rank in the top fifty.
- Compared with its top competitors, CSS Versicherung was not among the top sites in terms of organic visibility.
The process
The recommended SEO process was built on three pillars:
1. Technical Improvements
- An On-Site SEO Audit identified the site’s technical problems and provided optimal solutions.
- These technical factors were carefully prioritized, and the implementation of the proposed solutions ensured.
2. Link Building
- Based on an analysis of the competition, a concrete plan for link-building possibilities was identified and implemented.
3. Content Strategy
- First, keyword research was conducted to find the search queries with the greatest potential in terms of relative search volumes.
- Finally, the content of the website was optimized for its use of keywords.
The results
- Within five months the site’s ranking position for relevant keywords in three languages has been greatly improved.
- The SEO positioning of CSS has significantly improved: css.ch is now one of the top-ranked sites in its sector.
- In terms of SEO visibility, CSS has overtaken its main competitors and continues to see an upward trend in visibility.
