The IAB recently published a study confirming that search engines are the most important channel for smartphone users to find web content. In addition, the study reveals that people use websites equally as apps on their smartphones. For the following activities users even prefer websites on smartphones: Search Shopping News Local …
User Engagement Metrics measure what users are actually doing with your website, and how. Web analytics platforms like Google Analytics offer some standard engagement metrics like Average Time on Page, Session Duration, or New Users and engagement reports like the Frequency & Recency Reports. These are a good start, but …
We have highlighted how you can improve – independent of which CMS you use – the ranking for your website in an earlier blog post. Now, we would like to specifically show you how to optimize your WordPress website for search engines. WordPress SEO Plugins In the Top 10 of …
Google launched two Knowledge Graph updates: Extended information about events and integration of external social media profiles like Facebook and Twitter. To use these possibilities, structured data is needed. At the same time Google published several updates for the use of structured data. Events In the Knowledge Graph Now the following additional event …
Google Analytics is testing some new features that could be very useful to understand user behavior: Active Users and Cohort Analysis. Active Users The Active Users report shows a quick overview of the number of users that have had at least one session daily, weekly and monthly. This is …
In July 2014 Google updated its algorithm for local search. This has led to more specific and accurate local search results. The impacts of this algorithm update (which is also known as “Pigeon”) are now known and cover the following points: This update affects search results both in Google Web …
Google AdWords has quietly implemented a great new feature: Custom Columns. This allows creating custom columns in addition to the default columns like Impressions, Clicks and Conversions. What Is the Benefit of Custom Columns? With AdWords custom columns you can for example group the clickthrough rate (CTR) into “desktop CTR” …
The Amazee Metrics and Amazee Labs office now has a very cool, very Swiss meeting room. Check out our new gondola! Getting it into the office was a challenge: The Amazee teams try it out: We’re looking forward to meeting in it with our clients and guests!
2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions. Now is a good time to consider your analytics setup, so that you can …
You probably have already set your goals for the new year. If these do not already contain SEO for your website, we have gathered some tips for you that will crank up your website. Technical Review It is likely that one of the first steps of your SEO program was …
Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights). Examples of …
This time of year so many great blogs publish year-end “best of” articles to highlight the most important information they published in the past year. We have collected the most impressive, most useful and most information-packed of these from the top SEO and digital marketing blogs. Here is our list …
