Your keyword report says you win. Then a prospect asks an AI assistant to recommend a provider in your category, and your company is missing from the answer. The report counted phrases. The assistant went looking for companies it recognizes. Keywords are still worth optimizing for, because Google and other …
Advance Metrics’ AI Visibility Index shows who appears in the answers of the major AI models, who doesn’t, and why this is turning into a visibility question for every organisation. In digital fundraising, AI systems are becoming a factor that can no longer be ignored. More and more people put …
Meta is increasingly making their AI features (Advantage+ components) the default setting for new ad campaigns. Not an option you opt into anymore, the starting point you have to actively opt out of. Google has been moving in the same direction, more quietly, since 2021: broad match keywords, once considered …
Someone typed the exact question your product answers into Google last week. They got a complete answer right there on the results page, closed the tab, and moved on with their day. Your website never loaded. Your analytics platform never logged a session, the standard record of a single visit. …
ChatGPT Ads launched in Switzerland and 30 other European countries on 24 August 2026, the biggest expansion the ad program has made in a single move. This is a new auction, growing fast, and almost every advertiser here is starting from zero. Start your first ChatGPT Ads small and expand …
Someone on the marketing team notices sign-ups dropped 30% on Tuesday. In the usual process, they open the analytics dashboard, check the campaign calendar, ask two people in Slack if anything changed on the site, and piece together an explanation over the next twenty minutes. In an AI-powered setup, they …
Somewhere in your company right now, someone is pasting a client contract into ChatGPT to get a fast summary before a call. They are not trying to cause a problem. They are trying to finish a task as efficiently as possible. Banning ChatGPT at work rarely stops anyone from using …
PDFs are a dead end. They don’t rank in search, they give you no data on who’s actually reading them, and once someone closes the file, there’s nothing else for them to do. The fix is turning that PDF into an actual landing page, one built to be found, tracked, …
Advance Metrics’ AI Visibility Index reveals who shows up in the answers of the major AI models, who doesn’t, and why that’s becoming a competitive question for every brand. More and more people no longer turn to a search engine like google with their insurance questions. They ask ChatGPT, Gemini, …
One year after Google launched its AI Max Search ad format, our ads specialists analyzed what’s actually working, and what isn’t. Three out of four Google Ads accounts that turn on AI Max for Search see no meaningful change in performance. That split hasn’t moved in the year since launch. …
Most people think that predicting what your customers will do next is all about fancy algorithms and complex software. But here’s the truth: even the smartest prediction tool in the world is useless if the information feeding it is messy, incomplete, or out of date. Garbage in, garbage out, as …
The demand for content is increasing massively. At the same time, marketing teams have limited resources. GenAI is being used everywhere, but the results are disappointing. The text output is inconsistent, AI-generated texts lack relevance, and a real integration into existing content creation processes rarely exists. AI can write texts …
