Facebook has officially announced two algorithm updates for its news feed: Reducing click-baiting posts and increasing the visibility of link-shares. The aim of this update is to reduce spam posts that tend to generate a lot of clicks without offering any benefit for the users. 1. Click-baiting posts Click-baiting is when …
Dashboards are practical if you want to display a lot of information in an easily understandable way. Further, good dashboards save time. Avinash Kaushik has put together seven dashboards. We want to take a look at two dashboards we believe to be invaluable. Dashboard 1: Search Contribution Search engines are …
Have you ever wondered about the importance of AdWords for your customer contact via phone? Would you like to know where the phone calls to your business come from? This week Google introduced Website call conversion for AdWords to offer answers to these urging questions of businesses. According to Google …
If you have an AdWords account you probably realized already the notification: the campaign type “Search and Display Networks” will be eliminated and replaced by “Search Network with Display Select”. Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …
Beside the “real” visitors coming to your website also automated bots and spiders hit your site. These bots can come from search engines indexing your website or are other automated services checking if new content was added to your site for example. The problem is that these bots can increase …
Google hardly provides any information about the SEO ranking factors. However, last week Google officially announced that they are starting to use HTTPS as a ranking signal. As a result, using HTTPS does have an impact on the ranking positions in the search engine results pages. According to Google this …
We are happy to present our new Web Reporting Tool. It was our goal to provide our customers with an easy tool that allows you to access your weekly and monthly web reports from any place, at any time and to provide a well designed report which is easy to …
The results of search engine optimization (SEO) are usually visible only after several months. So it is great when we can present our clients with positive results after a few short months. Recently we were able to report such positive results to CSS Versicherung after five months of SEO work. …
The main goal of Search Engine Optimization (SEO) is getting your website to rank in the top few search engine results. However, the algorithm and the ranking factors that decide the order of those results is kept secret by search engines like Google, Bing, etc. That is why Searchmetrics came …
Content marketing is one of the most important parts of the digital strategies we recommend to clients: creating quality content that engages and informs website users. In order to attract and hold the interest of users, content should use the keywords that users search for. So how can you tell …
Part 4: Contact Forms UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. In this fourth and last part of our Google Tag Manager Guide, we demonstrate how to track one …
Part 3: Newsletter Subscriptions UPDATE: This blog post was written for Google Tag Manager version 1, which is now obsolete. See the updated version of this Google Tag Manager Tutorial for GTM version 2. In the third part of our Google Tag Manager Guide, we introduce a new type of event: form …
