In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …
Last Friday it was time for the yearly Suchmaschinenkonferenz in Zurich. I had the opportunity to talk about SEO Performance Measurement in my presentation. I presented relevant SEO metrics, necessary tools and a suggestion of an SEO report containing the most important and well understandable KPIs. Read the presentation here if …
The factors for search engine optimization are constantly changing. Our infographic 6 Steps of SEO is still a valid foundation. We show you for each step what you should pay particular attention to in 2015. Step 1: Off-Site SEO Analysis Keywords: A thorough keyword analysis is still the foundation of search engine …
Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports. This allows you to segment AdWords Search Queries by the number of words in the query. This way you can easily see how short queries with only a few keywords perform differently …
User Engagement Metrics measure what users are actually doing with your website, and how. Web analytics platforms like Google Analytics offer some standard engagement metrics like Average Time on Page, Session Duration, or New Users and engagement reports like the Frequency & Recency Reports. These are a good start, but …
We have highlighted how you can improve – independent of which CMS you use – the ranking for your website in an earlier blog post. Now, we would like to specifically show you how to optimize your WordPress website for search engines. WordPress SEO Plugins In the Top 10 of …
Google Analytics is testing some new features that could be very useful to understand user behavior: Active Users and Cohort Analysis. Active Users The Active Users report shows a quick overview of the number of users that have had at least one session daily, weekly and monthly. This is …
In July 2014 Google updated its algorithm for local search. This has led to more specific and accurate local search results. The impacts of this algorithm update (which is also known as “Pigeon”) are now known and cover the following points: This update affects search results both in Google Web …
Google AdWords has quietly implemented a great new feature: Custom Columns. This allows creating custom columns in addition to the default columns like Impressions, Clicks and Conversions. What Is the Benefit of Custom Columns? With AdWords custom columns you can for example group the clickthrough rate (CTR) into “desktop CTR” …
The Amazee Metrics and Amazee Labs office now has a very cool, very Swiss meeting room. Check out our new gondola! Getting it into the office was a challenge: The Amazee teams try it out: We’re looking forward to meeting in it with our clients and guests!
2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions. Now is a good time to consider your analytics setup, so that you can …
You probably have already set your goals for the new year. If these do not already contain SEO for your website, we have gathered some tips for you that will crank up your website. Technical Review It is likely that one of the first steps of your SEO program was …
