Google results are becoming more and more personalized and are affected by the user’s browsing history or the location. (See our blog post about context information). Optimizing a website for local search is therefore a critical process, especially for companies with local sales presence. Local SEO is not only limited …
It is obvious that the future of SEO is closely connected to the approach and query process of search engines. Google wants to deliver the best result and this means high quality websites. To achieve this, as much information as possible is taken into account. This means that the explicit …
A few weeks ago we analyzed the website of Zurich Open Air to optimize their conversion goals. In this case study the basic steps of a conversion optimization project will be shown based on a real and successful example with great results. A project to optimize the conversion goals is based on …
Universal Analytics is the latest version of Google’s analytics code, that introduces new features compared to Google Analytics and redefines the way data is tracked. The main changes are: New data collection methods: The old tracking code ga.js of Google Analytics is replaced by the new analytics.js tracking code of …
Content Experiments is a free tool provided by Google Analytics that helps to test different versions of a web page and select the one with the higher engagement or conversion rate for a specific goal. It allows testing multiple different versions of the same page simultaneously. In order to start …
Google Analytics works fine for small and medium-sized websites, but for accounts with big data volumes Google uses sampling to make the data processing faster. The default Google Analytics reports are always unsampled. Sampling takes effect when a custom filter, advanced segment or secondary dimension is used, or a custom …
Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial. In the first part of this post, we discussed how to configure Google Docs and connect it with a Google Analytics account. In the …
Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial. As web analytics are becoming more and more important for many companies, the daily workload of analysts is increasing. Many times the …
The exact search engine ranking algorithms are a mystery, even for search professionals. We know for example that there are more than 200 ranking factors in the Google algorithm, but the exact mix remains unknown, as Google is anxious to not disclose the details. The annually report from Searchmetrics about …
Goal creation is probably the most important step during the setup of Google Analytics. Goals measure the relevant KPIs and the real efficiency of the website as well as the value of the different marketing channels. It does not have to be an e-commerce website – even for non-transactional websites …
The latest update of the Google algorithm, named Panda 2.0 was released a few days ago. It was an expected update and apparently affected the rankings of a small percentage of sites, mostly in the US. To check the status of your website, track the organic traffic from Google in …
Last March, YouTube made its new designed, called YouTube One available to everyone. The new features are a new layout that works perfect on every type of screen and the ability to create customized lists of videos and present your content in a unique way. So, can you think …
