International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with duplicate content. Duplicate content issues are caused for example if …
For SEO reasons it is recommended to create one landing page per topic and optimize this page using the relevant keywords. Optimizing single page websites for search engines is more difficult because one page contains several topics. For this reason special rules should be applied for single page websites in addition …
The latest study about click-through-rates in the organic Google results once more underlines the importance of a top ranking position in Google search. Only if your website is among the top five results it has a good chance to get clicked. On average the first five results on the Google …
Attention Google Analytics users! Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company. The account is the top level access to Google …
Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it? What is Google Tag Manager? Put simply, it eliminates the pain of setting up and maintaining web analytics. It allows non-programmers to change the way analytics tracking works in …
UPDATE 2.4.2014: Universal Analytics is out of Beta! According to the official Google Analytics blog, “all the features, reports, and tools of Classic Analytics are now available in the product”. If you were waiting for the remarketing and demographics features we wrote about below to become available, your wait is …
If like millions of other website owners you use Google Analytics, your answer to that question might be, “Everywhere”. Cloud-based analytics solutions like Google Analytics pass traffic data to data centers in locations across the world. This is both good and bad: on the one hand, this secures data against …
On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …
We are very happy to announce our two newest customers: we will be providing SEO (search engine optimization) services for the online scheduling app Doodle and for the School of Management Fribourg. As part of our ever expanding and improving offerings, both projects will also include content marketing as well …
UPDATE January 20, 2015: All new Google Analytics accounts can now only use Universal Analytics, which is now the officially supported version of Google Analytics. The classic “Google Analytics” referred to in this post is no longer recommended. See Web Analytics Tips for 2015 for more information. Universal Analytics is the new …
In part 2 of our online marketing tutorial we detail how to effectively use each online marketing instrument. 1. Basic instruments for every online marketing plan Search Engine Optimization: According to a recent study natural search is the key driver of website visits. Search Engine Optimization is therefore a critical success …
The web has become a relevant source that people of all age groups use to make informed buying decisions. This fact has even been confirmed by a recent global market research study. Thus, online marketing is integral to a complete and effective marketing plan. But what exactly is online marketing? For …
