Search engine marketing (SEM) stands for paid advertising in search engines. These ads show up above, below or on the right side of the organic search results. The most popular option for SEM are Google AdWords ads. However, Google AdWords is not the only possibility for SEM. In this article …
The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools. If Russia is an important target country for your business and you are optimizing your website for Yandex, you should use Yandex.Webmaster. It gives you control …
Searchmetrics recently released its study of SEO ranking factors 2015 for google.de. Searchmetrics analyzed the top 30 search results for 10,000 keywords to find the correlations between ranking factors and the ranking position of the resulting pages. What distinguishes the top-ranked webpages in google.de in 2015? The study reveals some …
For every company with a physical office it is advisable to have a Google My Business account. With Google My Business you manage your presence in Google+, in Google Maps and in Google Search. In this step-by-step tutorial we will show you how to get started with Google My Business. Manage …
Google AdWords shopping campaigns, also known as product listing ads (PLAs), display products from your online shop above the Google search results. The ads are more attractive to users since they display the product name, prize and web address under the product picture. The user can reach the product page …
80% of the Swiss internet users access the web via smartphone. This is an increase compared to 2014, when 75% were using their smartphone to surf on the internet. Thus it is getting increasingly important to optimize your AdWords campaigns for mobile devices. In the following we will show you …
In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics. Enhanced Ecommerce is part of Universal Analytics Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics. It is an improved version of the ecommerce tracking available …
Part 3: Form Submissions An updated version of this blog post was published. In the third part of our updated Google Tag Manager Tutorial for GTM Version 2, we show how to track form submission. Tracking forms with Google Tag Manager is a particularly useful technique when your website does not show …
Tag manager tools allow you to quickly and easily add and update tags on your website. Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management …
In 2007, Google started enriching organic search results by showing boxes with additional media, like videos, images, maps, shopping results or news. These elements on the search engine results pages are commonly called “Universal Search” (sometimes also known as “Enhanced Search” or “Blended Search”). Depending on the audience and the goals …
The Google AdWords Editor is a free offline tool to set up and manage AdWords accounts. It simplifies setting up new campaigns, ad groups and text ads and adding new keywords. The tool is suitable especially for managing complex accounts with many campaigns and long ad and keyword lists. With …
Amazee Metrics’ CEO Evelyn Thar spoke about “SEO Performance Measurement” at today’s WebExpresso at Amazee Labs. She gave an overview of key SEO metrics, presented the tools to measure them and showed how to structure an understandable SEO report. We would like to share the presentation with you. You are welcome …
