Bing ads are an interesting marketing channel. There are several benefits of Bing ads compared to Google AdWords. The functions in Bing ads are similar to those in Google AdWords. This is no surprise as Bing wants the Google AdWords advertisers as customers as well. Therefore Bing needs to adapt its product to the market leader Google.
The biggest difference between both search engine marketing providers is the reach. Google’s network reaches much more users than the Bing-Yahoo-and-partner-network. The table below lists the differences between Google and Bing ads: