Programmatic advertising is the new buzzword in search engine marketing. Programmatic ads can also be applied to other online marketing channels like social media, display and video advertising. But what exactly is programmatic advertising? We will give you the answer to this question and outline the advantages of programmatic advertising. …
Mobile search has changed since the Google mobile update, which was launched on April 21, 2015 and is known under the name Mobilegeddon. We will outline the relevance of mobile search today, the impact of Mobilegeddon on mobile search results and the differences between the ranking factors for mobile compared …
Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group. We will show you how to determine targeting ideas and forecasts with the display planner tool. Identifying Targeting …
Google Analytics recently added a new Treemaps feature to Acquisition Reports as part of the March 30, 2015 Google Analytics update. Treemaps are a very useful way to understand how traffic arrives to your website. You can find Google Analytics Treemaps under: Acquisition > All Traffic > Treemaps So what …
We have fun at the first day of the Swiss Online Marketing exhibtion in Zurich. We are happy to see the big interest in our booth and our services. Big audience for our CEO‘s presentation. Messbarkeit der seo performance som 2015 15-04 from Evelyn Thar
We selected 5 free SEM Tools for Google AdWords. These tools will help you to manage and create successful Google Ads campaigns. Google AdWords Editor You can create new campaigns or download existing accounts with the Google AdWords Editor to edit campaigns offline. The adjustments go online when you upload …
The free Google Trends tool is a very useful and often underrated instrument for search engine optimization. In this article we will show how you can use Google Trends. 1. Keyword Research When starting with search engine optimization, you should first of all do a thorough keyword analysis. The Google …
Keywords are the foundation of Google AdWords campaigns. The AdWords keyword planner is a very useful tool for evaluating keyword potential and identifying additional keyword ideas. Google is currently launching an update to make the tool even more helpful: The keyword planner now provides benchmark data. Soon you will retrieve the following …
Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account. Bid Simulators Bid simulators provide …
For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a business account and use the bulk location management functionality. …
Since the beginning of September 2015, native Gmail ads are available for all advertisers in the Google AdWords interface. In the following you will learn what native Gmail ads are and how to create them. What are Native Gmail Ads? Native Gmail ads are ads within the Gmail mailbox. They …
Google Analytics is a powerful tool, but most users do not even scratch the surface of what it can do. A few simple changes in the Google Analytics interface can activate reports and features that are much more useful than the default setup. We recommend enabling the following 5 features: …
