Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account. Bid Simulators Bid simulators provide …
For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a business account and use the bulk location management functionality. …
Since the beginning of September 2015, native Gmail ads are available for all advertisers in the Google AdWords interface. In the following you will learn what native Gmail ads are and how to create them. What are Native Gmail Ads? Native Gmail ads are ads within the Gmail mailbox. They …
Google Analytics is a powerful tool, but most users do not even scratch the surface of what it can do. A few simple changes in the Google Analytics interface can activate reports and features that are much more useful than the default setup. We recommend enabling the following 5 features: …
Ad extensions provide extra information about your business and complement text ads. With the Google AdWords ad extensions you have the opportunity to emphasize your ads without additional costs. Ad extensions can be applied on campaign or ad group level. Find our 6 tips on how to use ad extensions …
Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months. These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos. How the YouTube Shopping Ads Work Similar to Google shopping ads, the YouTube shopping ads …
A new generic top level-domain (gTLD) will be launched in the fall of 2015: .swiss. The Swiss Federal Office of Communications (OFCOM) will administer this TLD that can be bought from organizations in Switzerland. Why is there a new TLD .swiss? In 2012, the ICANN created new gTLDs. The Swiss Confederation requested …
Search engine marketing (SEM) stands for paid advertising in search engines. These ads show up above, below or on the right side of the organic search results. The most popular option for SEM are Google AdWords ads. However, Google AdWords is not the only possibility for SEM. In this article …
The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools. If Russia is an important target country for your business and you are optimizing your website for Yandex, you should use Yandex.Webmaster. It gives you control …
Searchmetrics recently released its study of SEO ranking factors 2015 for google.de. Searchmetrics analyzed the top 30 search results for 10,000 keywords to find the correlations between ranking factors and the ranking position of the resulting pages. What distinguishes the top-ranked webpages in google.de in 2015? The study reveals some …
For every company with a physical office it is advisable to have a Google My Business account. With Google My Business you manage your presence in Google+, in Google Maps and in Google Search. In this step-by-step tutorial we will show you how to get started with Google My Business. Manage …
Google AdWords shopping campaigns, also known as product listing ads (PLAs), display products from your online shop above the Google search results. The ads are more attractive to users since they display the product name, prize and web address under the product picture. The user can reach the product page …
