Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices. In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics. Focusing on using Google Analytics for Android apps, he touched on topics such as:
- the differences between mobile web, webviews embedded in mobile apps, and mobile apps
- how a session is defined for mobile apps
- unique use cases for analytics in mobile apps
- using Google Play Services.
Finally, Omar demonstrated the various Google Analytics reports that are unique to mobile app analytics and showed the Google Analytics interface for mobile apps.
Omar’s full presentation, “Intro to Mobile App Analytics”