Did you ever wonder what the web analytics data of your competitors might look like? Then, you might be interested that Google has announced to make benchmarks for many industries available. But these benchmarks are only disposable if the option “Anonymously with Google and others” in the Basic Settings (under …
To make considered decisions it is crucial to have a good set of data. In E-commerce there is a wide range of information, so it is important to filter the important data and read it correctly. We show you how you keep an overview of your E-commerce website in Google …
So far, only selected accounts were given access to Twitter’s own analytics tool, which allows you to analyse your tweets in detail. Now, Twitter has made Twitter Analytics available for (almost) everyone for free. If you have been tweeting primarily in English, French, Japanese or Spanish and your account is …
A social media strategy is part of most companies’ communication concepts. Many working hours are invested if the accounts on the social networks are mainted on a regular basis. Now, you should want to see if there is any return on these investments. That is why we want to show …
Dashboards are practical if you want to display a lot of information in an easily understandable way. Further, good dashboards save time. Avinash Kaushik has put together seven dashboards. We want to take a look at two dashboards we believe to be invaluable. Dashboard 1: Search Contribution Search engines are …
Beside the “real” visitors coming to your website also automated bots and spiders hit your site. These bots can come from search engines indexing your website or are other automated services checking if new content was added to your site for example. The problem is that these bots can increase …
We are happy to present our new Web Reporting Tool. It was our goal to provide our customers with an easy tool that allows you to access your weekly and monthly web reports from any place, at any time and to provide a well designed report which is easy to …
Attention Google Analytics users! Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company. The account is the top level access to Google …
Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it? What is Google Tag Manager? Put simply, it eliminates the pain of setting up and maintaining web analytics. It allows non-programmers to change the way analytics tracking works in …
UPDATE 2.4.2014: Universal Analytics is out of Beta! According to the official Google Analytics blog, “all the features, reports, and tools of Classic Analytics are now available in the product”. If you were waiting for the remarketing and demographics features we wrote about below to become available, your wait is …
If like millions of other website owners you use Google Analytics, your answer to that question might be, “Everywhere”. Cloud-based analytics solutions like Google Analytics pass traffic data to data centers in locations across the world. This is both good and bad: on the one hand, this secures data against …
On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …
