Google Analytics Sampling Limitations and How to Overcome Them

Web Analytics

Google Analytics works fine for small and medium-sized websites, but for accounts with big data volumes Google uses sampling to make the data processing faster. The default Google Analytics reports are always unsampled. Sampling takes effect when a custom filter, advanced segment or secondary dimension is used, or a custom …

How to create auto-updated Google Analytics reports in Google Docs – Part 1

Analytics blog post

Update 25.6.2015: The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. Check out our updated tutorial.   As web analytics are becoming more and more important for many companies, the daily workload of analysts is increasing. Many times the …

Goal Creation in Google Analytics Is Now Much Easier

Analytics blog post

Goal creation is probably the most important step during the setup of Google Analytics. Goals measure the relevant KPIs and the real efficiency of the website as well as the value of the different marketing channels. It does not have to be an e-commerce website – even for non-transactional websites …