“Dark social” is a term for traffic to your website coming from social media, but being displayed as “direct” in your analytics tool. Facebook and Twitter are trying to address the matter of misattributed traffic from social media with “link shims”. Before introducing “link shims”, it was estimated that 60% or …
Web Analytics
Google Analytics Changes Limits on Accounts
Attention Google Analytics users! Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company. The account is the top level access to Google …
New Google Analytics Demos and Tools
The Google Analytics blog recently announced the launch of a Google Analytics Demos & Tools resource site where users can find full examples of how you can use Google Analytics features in amazing ways and some handy tools to make working with Google Analytics simpler and faster. Here are some …
Optimize Your Website with the Google Analytics “Converters” and “Non-Converters” Segments
How can you use Google Analytics to identify the areas where your site is most successful at conversion and areas where it needs to be better optimized? Fortunately, as a recent Search Engine Watch article points out, Google Analytics provides built-in Converters and Non-Converters segments that let you see the …
Get To Know Your Visitors
Usually operators of websites are interested in their visitors. What are their interests? How old are they? It is obvious that this kind of information is hard to evaluate through surveys. Google Analytics provides demographic reports for quite some time. To use demographic reports, the following steps are necessary: 1. …
Using Real-Time Reports in Google Analytics
Google Analytics offers real-time reports to monitor activities on your website as they happen. We show you how to use these reports to gain meaningful insights. Testing of Email Campaigns When you are creating an email campaign and link to website, you should attach UTM parameters to your links, so …
Overview of New Features in Google Analytics
In the last couple of days Google has announced various new features for Google Analytics. To give you an overview, we would like to present three improvements: Demographics and interest reports are now available for mobile apps Dynamic remarketing available for all verticals Benchmarking Demographics and Interest Reports for Mobile …
Google Tag Manager Update
Google has refreshed Tag Manager’s user interface which makes the tool more powerful and easier to use. Here are 6 facts you need to know about the update. 1. Only New Accounts The new UI is only usable for new accounts. You can access the new UI at http://tagmanager.google.com/, which …
Event-driven Notifications with Google Analytics
If you are responsible for the Google Analytics accounts, you know you cannot have Google Analytics open in the browser and actively monitor the activities 24/7. But you would like to stay posted on traffic spikes or conversion drops so you can react quickly. In Google Analytics there are “Custom …
Google Tag Manager: Tracking of AJAX Forms
If you want to track forms that are loaded and sent through AJAX, you will face two obstacles: You have to wait for the elements that are loaded through AJAX The default action of buttons and links is prevented We show you how you can track such forms using Google Tag …
Google Analytics Benchmarks: Comparison With Your Competition
Did you ever wonder what the web analytics data of your competitors might look like? Then, you might be interested that Google has announced to make benchmarks for many industries available. But these benchmarks are only disposable if the option “Anonymously with Google and others” in the Basic Settings (under …
Insights to Your Online Store with Dashboards
To make considered decisions it is crucial to have a good set of data. In E-commerce there is a wide range of information, so it is important to filter the important data and read it correctly. We show you how you keep an overview of your E-commerce website in Google …