So far, only selected accounts were given access to Twitter’s own analytics tool, which allows you to analyse your tweets in detail. Now, Twitter has made Twitter Analytics available for (almost) everyone for free. If you have been tweeting primarily in English, French, Japanese or Spanish and your account is …
A social media strategy is part of most companies’ communication concepts. Many working hours are invested if the accounts on the social networks are mainted on a regular basis. Now, you should want to see if there is any return on these investments. That is why we want to show …
Dashboards are practical if you want to display a lot of information in an easily understandable way. Further, good dashboards save time. Avinash Kaushik has put together seven dashboards. We want to take a look at two dashboards we believe to be invaluable. Dashboard 1: Search Contribution Search engines are …
Beside the “real” visitors coming to your website also automated bots and spiders hit your site. These bots can come from search engines indexing your website or are other automated services checking if new content was added to your site for example. The problem is that these bots can increase …
We are happy to present our new Web Reporting Tool. It was our goal to provide our customers with an easy tool that allows you to access your weekly and monthly web reports from any place, at any time and to provide a well designed report which is easy to …
Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it? What is Google Tag Manager? Put simply, it eliminates the pain of setting up and maintaining web analytics. It allows non-programmers to change the way analytics tracking works in …
UPDATE 2.4.2014: Universal Analytics is out of Beta! According to the official Google Analytics blog, “all the features, reports, and tools of Classic Analytics are now available in the product”. If you were waiting for the remarketing and demographics features we wrote about below to become available, your wait is …
If like millions of other website owners you use Google Analytics, your answer to that question might be, “Everywhere”. Cloud-based analytics solutions like Google Analytics pass traffic data to data centers in locations across the world. This is both good and bad: on the one hand, this secures data against …
On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …
UPDATE January 20, 2015: All new Google Analytics accounts can now only use Universal Analytics, which is now the officially supported version of Google Analytics. The classic “Google Analytics” referred to in this post is no longer recommended. See Web Analytics Tips for 2015 for more information. Universal Analytics is the new …
On Monday evening the second meetup of contentgourmets took place at Kafi Schoffel. While enjoying tasty tapas we talked about content marketing measurement. There are several different approaches to measure content marketing. Basic measurement frameworks measure the performance and the impact of content marketing in sales, lead generation and retention rates. Beside that the …
Universal Analytics is the latest version of Google’s analytics code, that introduces new features compared to Google Analytics and redefines the way data is tracked. The main changes are: New data collection methods: The old tracking code ga.js of Google Analytics is replaced by the new analytics.js tracking code of …
